Snoop Dogg appointed as Def Jam’s Government Inventive and Strategic Advisor

Snoop Dogg has been appointed by Def Jam Recordings to be their new Government Inventive and Strategic Advisor.

The rapper will now work carefully with the label, whose signed artists embrace Kanye West, Justin Bieber and Jhené Aiko.

Snoop’s new position will see him “strategically working throughout the label’s government crew and artist roster with a direct deal with A&R and artistic growth,” based on a press launch.

The position is predicated in LA, and Snoop will report back to Common Music Group Chairman & CEO Sir Lucian Grainge and Def Jam interim Chairman and CEO Jeffrey Harleston.

???? @defjam pic.twitter.com/KjQK7tzix9

— Snoop Dogg (@SnoopDogg) June 7, 2021

“We’re thrilled that the one and solely Snoop Dogg is bringing his deep business expertise, sturdy relationships, boundless creativity and infectious power to Def Jam,” Sir Lucian Grainge mentioned in an announcement.

Def Jam’s Harleston added: “I’ve had the pleasure realizing and dealing with Snoop Dogg for greater than 20 years. Not solely does Snoop perceive what it takes to be a profitable artist, he is among the most inventive, strategic and entrepreneurial folks I do know.

“Snoop has a real ardour for the label and the tradition, and we’re all excited to have Snoop be part of the Def Jam Household.”

Yesterday (June 7) noticed the discharge of a brand new remix of Justin Bieber’s ‘Peaches’, that includes Snoop Dogg, Ludacris and Usher.

Final month Snoop revealed that he’s at the moment growing an anthology TV sequence primarily based on his life and profession, which may span “six or seven seasons”.

The rapper mentioned that the challenge is unlikely to take the type of a biopic “as a result of I can’t give all of this nice info and leisure in two hours. But when I give it to you in an anthology, you’re prone to get six or seven seasons of this.”