Poppy publicizes new album ‘Flux’ and shares video for title observe

Poppy has introduced the discharge of a brand new album known as ‘Flux’ – you possibly can watch the video for its title observe under.

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The Massachusetts singer-songwriter, who launched the shock EP ‘Eat’ final month, teased the arrival of the brand new full-length undertaking on social media earlier this week, earlier than formally saying it at present (July 30).

Set to be launched on September 24 through Sumerian, ‘Flux’ will mark “yet one more inventive leap for the ever-evolving musician, that includes a stream-lined songwriting method that places her indelible earworm melodies on the foreground of a kaleidoscopic mosaic of overdriven guitars,” in keeping with a press launch.

The album has been produced by Justin Meldal-Johnsen (M83, Air, St. Vincent), who had Poppy and her band file stay to tape with a view to obtain an natural really feel.

To accompany the announcement, Poppy has shared a music video for the album’s title observe, which she directed herself. The clip includes a pastel dream world constructed by Australian visible/sculpture artist Pip & Pop.

Watch the ‘Flux’ video under:

Poppy launched her newest album, ‘I Disagree’, in January 2020. In a four-star overview of the file, NME wrote: “‘I Disagree’ is [Poppy’s] most achieved file, filled with daring theatre and snarling ahead movement. Whereas all our favorite rock bands are going pop, Poppy is unapologetically embracing her need to go heavy.

“It may be impressed by the bands she grew up listening to, however there’s not a second on ‘I Disagree’ that looks like a throwback. Attempt to sustain together with her.”

Final month, Poppy launched a brand new single known as ‘Her’, which arrived with a formidable, animated cease movement video.