3LAU’s involvement within the NFT and crypto areas over the previous couple years have been well-documented. All the time pursuing the subsequent huge, equitable monetary system, the DJ/producer has pioneered many alternative avenues for artists within the digital dance world to capitalize on their music, and, in some circumstances, for the followers to profit as properly.
His subsequent track, “Worst Case,” would be the first use case of Royal’s mission to make music a publicly accessible investable asset class. Royal is providing 50% of the masters’ recording royalties to “Worst Case” which can be launched on October 8, to Royal customers, making them equal shareholders of the track alongside its creator.
In a blog post on Medium, 3LAU writes, “Considered one of my targets as a musician is to not solely make distinctive artwork, however to construct an eternal symbiotic relationship between artists and listeners.”
He continues, “Some of the widespread questions I’m requested is that if music truly generates income. There’s a pervasive false impression that streaming companies don’t pay artists, when in actuality, intermediaries find yourself with the lion’s share of the income resulting from legacy report agreements. The very fact is that the music trade has been rising like by no means earlier than over the previous few years and unbiased artists who keep possession have seen income progress in multiples of 20–50x. […] It begins right here: you and I turn into co-owners of the music that I create and also you encourage. And we’ll change the music enterprise collectively.”
“Worst Case” drops October 8. You may join early entry on Royal here. 50% of the streaming income possession can be shared to customers who win the early entry contest.
Photograph by way of Rukes.com