Roland’s New Retail Expertise Lets You Management the Lighting, Audio and Video In-Retailer – EDM.com
Whereas the in-person purchasing expertise has suffered tremendously for the reason that onset of the coronavirus pandemic in 2020, Roland is trying to change the best way buyers expertise their merchandise.
The important thing to the legendary digital music instrument producer’s expertise is their aptly-named Viewers Particular Expertise (ASX), which permits the shops to be tuned to clients’ liking the press of a button. The audio, video, and lighting are tailored to suit clients’ wants, permitting them to additional immerse themselves all through their go to. Along with the ambiance upgrades, Roland has product specialists on-site to help with questions, hands-on demonstrations, and extra.
Take a look at some photos from a handful of Roland shops under.
“Retailers are persevering with to hunt out new methods to interact with their clients as they readjust to in-store purchasing this vacation season,” stated Corin Birchall, Roland’s International Retail Operations Supervisor. “With Roland’s Viewers Particular Expertise ASX, every one who walks into the Roland Shops can get pleasure from music, lighting, and display screen content material matched to their very own wants. We’re excited to have the ability to broaden this upgraded retail expertise to extra retailers globally in order that each shoppers and the gross sales groups that depend on them can get pleasure from it.”
Solely 10 Roland shops presently provide their distinctive ASX together with, places in america, Glasgow, Montreal, Beijing, Sydney, and São Paulo. Nevertheless, the corporate plans to broaden the format into extra shops beginning in 2022.
For extra info, go to the Roland website.