Snapchat Launches 4 Augmented Actuality Lenses At EDC, Showcasing the Know-how’s Lengthy-Time period Utility
Snapchat and EDC are affording festival-goers new methods to seize the magic of America’s largest dance music pageant.
A part of Snap’s lately introduced multi-festival partnership with Dwell Nation, the corporate has developed and launched a handful of augmented actuality lenses curated for EDC Las Vegas and past.
Attendees who open Snapchat on the Las Vegas Motor Speedway might be greeted with a slate of recent lenses to remodel their expertise below the electrical sky. Deliver EDC’s iconic neon owl to life with the Night time Owl lens and watch it soar throughout the sky in your cellphone in actual time. In the meantime, using the Daisy lens offers customers the power to sprout towering neon flowers from the bottom at their ft, creating new digital landmarks and distinctive alternatives for content material creation.
Snapchat’s Daisy lens permits EDC festivalgoers the chance for customized content material creation using AR know-how.
Courtesy of Snap
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Moreover, Snapchat’s AR Compass and Pal FindAR lenses showcase long-term use circumstances for AR know-how on the pageant circuit. The AR Compass permits attendees to render an in depth 3-D picture of the pageant grounds on their telephones, enabling their capacity to toggle data on completely different levels, set time scheduling, and extra.
Snapchat’s AR Compass lens permits customers to view a 3-D rendering of the pageant grounds whereas on-site.
Courtesy of Snap
Utilizing Snapchat’s exact location sharing capabilities, teams of buddies can pinpoint one another’s location by means of the app utilizing the brand new Pal FindAR lens, and Snapchat’s compass will take you on to them. With the visible information of an on-screen compass needle, a real-time measurement of the gap separating you out of your good friend, and tactile reinforcement that the course you are strolling in is appropriate, it is clear the function will shortly resolve a perennial frustration amongst concertgoers, reuniting with their group.
Try Staff Snap’s full announcement of the EDC AR Lenses by way of their blog.