Avant Gardner acquires Made Occasion, Electrical Zoo – Dancing Astronaut

The funding group behind Avant Gardner has acquired New York promoter Made Occasion and its annual pageant on Randall’s Island, Electrical Zoo, from LiveStyle for $15 million. Below the phrases of the acquisition, Avant Gardner will function Electrical Zoo’s 2022 installment from September 2 – 4. Billboard broke the information of the acquisition on June 15.

The enterprise transfer is monumental within the context of the New York dance/digital music market and cements Avant Gardner’s prominence not solely on this panorama, but in addition within the Northeast area at giant. The 80,000-square foot web site, located on the East Williamsburg/Queens border, opened in 2017 underneath the oversight of Swiss live performance promoter Billy Bildstein, the corporate’s present chief inventive officer, and Philipp Wiederkehr, a Swiss banker who owns and operates a multi-million greenback non-public fairness and asset administration agency, in addition to an actual property investments firm. Avant Gardner is residence to the famed Brooklyn Mirage, which not too long ago underwent pricey however impactful upgrades, Kings Corridor, and a 150-person non-public dance house.

Within the context of the Northeast area’s dance/digital occasions circuit, Made Occasion is most noteworthy for its promotion of Electrical Zoo, a 100,000-capacity occasion that has reigned as New York’s sole dance-specific pageant of its measurement since Insomniac retired Electrical Daisy Carnival New York in 2017.

The acquisition brings decision to a tumultuous previous for Made Occasion, which was acquired by SFX in 2014. Two years after the acquisition, SFX filed for chapter. Former chief government Randy Phillips subsequently rebranded SFX as LiveStyle. In keeping with Billboard, Made Occasion was “the final U.S. pageant property held by LiveStyle to be offered.”

Through: Billboard

Featured picture: Doug Van Sant

Classes: Information