NFT-turned-digital-dance-act 11APE indicators with E11EVEN Music, delivers debut single, ‘Unhealthy Ladies’
by: Dancing Astronaut Workers
Aug 29, 2022
We’re residing in 2022, the place the boundaries between actual life and the ever-expanding “metaverse” proceed to be blurred in new methods, seemingly by the day. The most recent world-crossing commodity on the scene is 11APE—a Bored Ape Yacht Membership NFT that’s been rebranded as a musical act, 11APE, now signed to E11EVEN Music, a brand new offshoot of Miami’s famed E11EVEN nightclub. What’s extra, 11APE has delivered the mission’s debut single, “Unhealthy Ladies” alongside Vikina, a latin EDM artist signed to Pitbull’s unbiased imprint, Mr. 305 Data. To simplify: a nightlife model bought an NFT, which is now a digital music act that produces music, which helps launch a brand new file label subsidiary underneath the nightlife model’s umbrella. We’re formally residing sooner or later.
“Unhealthy Ladies” is a mirrored image of the occasions, in keeping with Gino LoPinto, working companion of E11EVEN Music and E11EVEN Miami. LoPinto instructed EDM.com, “After we bought Bored Ape Yacht Membership #11 and put the E11EVEN hat on it, the ape was delivered to life, and 11APE was born,” including that 11APE is now, “formally past the metaverse.”
Whereas digital or synthetic artist are a comparatively new, yet-to-be-understood enterprise inside the ever-evolving digital media panorama, the highly publicized fallout of Capitol Data’ current signing, then subsequent break up, with “AI rapper” FN Meka continues to unfold, highlighting a extra controversial perspective to this rising pattern. Whereas it stays to be seen how dance music will embrace this new pattern, the 11APE mission has turned in a palatable new home monitor that appears like an ideal match for the membership—more likely to get loads of rinses in locations like, say, E11EVEN Miami’s famed dance flooring.
Classes: Music