Purple Velvet’s Irene renews contract with SM Leisure

Purple Velvet member Irene has formally renewed her contract with long-time label, SM Leisure. 

Immediately (February 7), SM Leisure introduced in an announcement to South Korean press (per ET News) that Purple Velvet’s Irene has renewed her contract with the corporate. The singer has been signed with the Ok-pop company since 2014, when she made her debut as a member of the woman group.

“We renewed our contract with Irene […] based mostly on mutual belief and partnership,” SM Leisure stated, as translated by Soompi. “We are going to assist her in numerous instructions in order that she will be able to promote much more actively as a worldwide artist, so please present a number of love and curiosity going ahead.”

SM Leisure’s press launch additionally included an announcement from Irene, who shared that she renewed her contract based mostly on her “belief” of the corporate, which she stated has “made me who I’m now, and [for] the corporate employees whom I labored along with since my debut”.

All 5 members of Purple Velvet first renewed their contracts with SM Leisure in 2021. Member Seulgi re-signed with the label for the second time in August 2023, adopted by Irene at present. Remaining members Wendy, Pleasure and Yeri have but to be publicly announce their future with the label.

Purple Velvet final launched music in November 2023, with their third full-length album ‘Chill Kill’. In a glowing four-star evaluation of the file, NME’s Tanu I. Raj described it as “thrillingly demonic”, including that the woman group have “returned to what they do greatest – spinning chilling tales with flawless harmonies on the centre”.

In different Ok-pop information, BLACKPINK member Lisa has launched a cryptic teaser on her Instagram account, only a month after YG Leisure confirmed that she and her fellow bandmates wouldn’t be renewing their particular person contracts with the company.