Rihanna reveals launch date for brand new haircare line, Fenty Hair

Rihanna has introduced that she might be launching her latest enterprise enterprise, Fenty Hair, later this month.

• READ MORE: Rihanna: each album ranked and rated

Earlier this week (June 4), the Bajan singer took to Instagram to share the announcement video for her upcoming line. You may see Rihanna strolling round in a blonde pixie minimize, with vibrant photographs of her new merchandise spliced all through. Singer-songwriter Jess Glynne additionally makes a cameo.

Within the caption, she wrote: “A brand new household is transferring in! @fentyhair is pullin’ up and it’s time to lastly have the hair expertise you’ve been ready for.

“You understand how a lot switching my hair up issues to me,” she continued. “I’ve had virtually each texture, color, [and] size – from weaves to braids to pure. So, I’m launching a versatile line of merchandise for not solely each hair need, however each single product is designed to strengthen and restore all varieties of hair, which is what we actually want! It’s time to play and get stronger by the fashion.”

On the finish of the message, Rihanna revealed that the haircare line might be launched subsequent week on Thursday June 13. You may join early entry here.

In accordance with VIBE, the trademark for Fenty Hair was first filed in March 2021. Within the official paperwork, the road would come with the next: “Non-medicated hair care preparations; Non-medicated dandruff shampoo; Hair styling preparations; Hair straightening preparations; Hair stress-free preparations; Hair waving preparations; Non-medicated hair restoration lotions; Hair bleaching preparations; Hair colouring preparations, and Hair glitter.”

Rihanna has but to share what merchandise might be part of her preliminary launch.

This might be Rihanna’s fifth firm she’s based beneath her Fenty empire. In 2017, the ‘Pon De Replay’ singer took on the make-up world by launching Fenty Magnificence – an inclusive and various beauty line.

Then, two years later, she unveiled her personal Fenty high-fashion home – in union with French luxurious items conglomerate, LVMH – in addition to the size-inclusive lingerie model Savage X Fenty. Afterwards, the polymath debuted her skincare line Fenty Pores and skin in 2020.

In 2021, Rihanna and LVMH agreed to place the Fenty trend home on maintain as a result of COVID-19 pandemic and the previous’s different ventures.

Rihanna has been targeted on these enterprise ventures since releasing her final album, ‘Anti’, in 2016.

Followers nonetheless hope the pop icon will launch her ninth studio album – dubbed ‘R9’ – very quickly. Rihanna has been teasing the album since 2018, promising followers in an Instagram publish that it will arrive the next yr.

Again in April, the 36-year-old instructed Further that she feels the album “represents the evolution” and the time she spent away from music.

On the launch social gathering for her newest Fenty X Puma shoe assortment, Rihanna stated, “I already obtained stuff I really feel like I may make hits out of”. She added that she and her associate – rapper A$AP Rocky – needed to “work out who’s going to make use of what as a result of it’s so good”.

In April, she instructed Interview Journal she has “loads of visible concepts” and that was “bizarre” as a result of her “mind is working backwards proper now”.

Again in March, she performed her first full present in eight years for a billionaire’s non-public wedding ceremony in India. Final yr noticed Rihanna headline the 2023 Tremendous Bowl Halftime Present and ship a robust efficiency of her 2022 track ‘Raise Me Up’ on the Oscars.

In December, the singer teased {that a} full comeback was on the horizon after she was reported to have signed a brand new take care of Reside Nation. A full world tour was reported to be set for this yr or 2025 however has but to materialise.

Final July, Rihanna additionally turned the primary lady to have 10 songs attain one billion streams on Spotify. In response, she stated: “Dangerous Gal billi’ … wit no new album… lemme discuss my shit!”