StrataSonic president discusses label origins in honor of latest Every part Liquid single, ‘No Sign’ [Q&A]
by: Cameron DeFaria
Apr 25, 2025
Nestled in a personal enclave in Los Angeles, CA, StrataSonic’s house is a state-of-the-art recording studio helmed by the label’s in-house producers. Established in 2024, the digital music collective has formally formalized its sixth grasp recording. Now streaming through Jesse Rogg’s artist-first imprint, “No Sign” materializes a soulful, jungle-inspired lead single from digital duo Every part Liquid’s forthcoming self-titled EP, due Could 2nd. The observe highlights vocals from Chicago-born, GRAMMY-nominated R&B singer, Jesse Boykins III. Boykins wrote the track’s intimate lyrics whereas watching the get together scene from Baz Luhrmann’s Romeo + Juliet on mute, noting,
“It solidified the feelings wanted to immediately categorical how magical a second is that if we’re sincere and truthful in it. It’s concerning the artwork of letting go on the dance flooring with music as a guiding mild to intimacy.”
To honor the official launch of “No Sign,” Dancing Astronaut sat down with StrataSonic label president Jesse Rogg to debate the observe, the modern label’s origins, and extra. Learn the unique Q&A under.
How does StrataSonic differ from a conventional file label?
Jesse: “Everybody on our group has been working within the music enterprise for a very long time, in a ton of various methods. Stratasonic was arrange nearly because the anti-label label. The time period ‘file label’ has odd connotations to artists and the business as a complete as of late for very comprehensible causes. For us, it’s at all times about supporting artists in the beginning. I do know this sounds a bit generic, however practically everybody who’s aside of the label is or has been an artist in their very own proper… And with our infrastructure, we’re fortunate to have the ability to do issues a bit in a different way and extra thoughtfully. From the way in which we construction offers to artistic providers to merchandise, distribution, promotion, out-of-home advertising and marketing, occasions, and so forth… We would like it to be the most effective of all worlds for the long run.”
What’s the intention behind StrataSonic’s sound to date?
Jesse: “Sonically, we’re extraordinarily fortunate that our label’s studio is dwelling to a few of the most intensive and punctiliously curated gear collections on the earth. And we both observe the information at our studios completely, or we no less than run the blending and mastering classes via them. There isn’t a half within the manufacturing course of that isn’t meticulously thought after by everybody on our group… We’re excited for our rising roster of artists to have the ability to make the most of these areas and share our gear! Musically, we’re not tied to anyone style, which supplies us the chance to actually hone in and deal with the artwork first!”
You’ve had famend visible artists RUFFMERCY and YZA Voku work on current movies for ANiML. How essential is the visible aspect of a music launch?
Jesse: “Music is the North Star, however the artistic world round it’s critical to inform the artist’s story in addition to StrataSonic’s story and mission. For our group it’s essential to make use of a complete number of artistic mediums, together with movies, merch, package deal design, vinyl, merchandise, occasions, and attention-grabbing out-of-home advertising and marketing performs to construct out artists’ particular person worlds.”
What’s subsequent for StrataSonic?
Jesse: “Coming off a extremely particular label get together in Mexico Metropolis with Channel Tres, Smiles Davis, and StrataSonic’s personal A&R, Invoice Patrick and Maria Nocheydia, we’re extra impressed than ever to do a handful of delicately curated, particular pop-ups world wide! Regardless that we’re very a lot Los Angeles primarily based, we’re a reasonably worldwide crew, so it is sensible for us to be in cities like Paris, Ibiza, Tokyo, London, Toronto and New York, internet hosting occasions… We’ve some nice music within the pipeline for 2025 and 2026. ANiML’s current LP Star Stroll hit a candy spot for us, so we’re excited concerning the upcoming remix package deal… We’re particularly excited concerning the launch of “No Sign,” from the contemporary new challenge known as Every part Liquid that includes our good friend and collaborator Jesse Boykins III. Go stream it now!”
Classes: Music