Absolut Vodka Groups Up With Swedish Home Mafia to Develop Album-Themed Cocktail – EDM.com
It is time to pour it up for the return of Swedish Home Mafia.
In anticipation of the long-lasting dance music trio’s upcoming closing efficiency on Sunday evening of Coachella 2022, Absolut Vodka is helping followers with discovering paradise.
Absolut’s new “Paradise (Once more) Paloma” blends the model’s refreshing grapefruit vodka with a tangy sprint of lime juice, soda water, and a candy Swedish Fish garnish to high all of it off. {The summertime} citrus beverage is being offered as a pre-packaged craft cocktail mix for simple mixing.
Even higher, with the discharge of Swedish Home Mafia’s debut album Paradise Once more looming simply across the nook on April fifteenth, these not attending Coachella will nonetheless have the chance to hitch within the dialog.
Absolut Vodka’s “Paradise (Once more) Paloma” is a summertime mix of grapefruit and lime with a Swedish Fish garnish for good measure.
Abolut Vodka
Scroll to Proceed
To that finish, the Swedish vodka model is launching Absolut.Land, a metaverse expertise with the potential to discover gravity-defying digital dancefloors, and uncover VIP giveaways and digital Absolut-branded collectibles. Followers onsite at Coachella can take a look at their hand at mixology by taking up as bartenders in Absolut.Land via an interactive kiosk located on the pageant’s grounds.
In accordance with a press launch, Paradise Once more might be performed on a “customized jukebox” inside Absolut.Land.
“We needed to combine with our followers in a means that is actually modern and completely different, and what’s larger than the metaverse,” mentioned Swedish Home Mafia’s Axwell, Steve Angello and Sebastian Ingrosso in a joint assertion. “Once we hit the headline stage on the pageant on Friday, you too can discover us in Absolut.Land to pay attention and dance to our newly dropped Paradise Once more album over the Swedish Paloma cocktail we created with Absolut.”
As Coachella opens its doorways on Friday, so too will Absolut.Land. You may maintain a pulse on this one-of-a-kind model activation here.
FOLLOW SWEDISH HOUSE MAFIA:
Fb: facebook.com/swedishhousemafia
Instagram: instagram.com/swedishhousemafia
Twitter: twitter.com/swedishousemafia
Spotify: spoti.fi/36uoBWe