Charlotte de Witte Revs Up New Partnership With Harley-Davidson Line of Electric Motorbikes
Charlotte de Witte is speeding into a high-octane partnership with LiveWire, a prominent electric motorbike manufacturer owned by the iconic Harley-Davidson brand.
The Belgian DJ and electronic music producer, who has earned the title of most-streamed female techno artist of all-time, has a well-documented need for speed. An avid Formula 1 enthusiast, de Witte’s new campaign with LiveWire centers around the S2 Del Mar, a fully electric motorbike boasting 80 horsepower and a projected 0-to-60 acceleration time of 3.5 seconds.
The vehicle’s ability to combine the thrill of speed with an eco-conscious approach is pushing the boundaries of what riders can come to expect from an electric motorcycle.
c/o Press
Following her initial first outings driving a LiveWire, the Overdrive producer described the experience as a match made in heaven.
“After driving a LiveWire, I fell in love with the motorcycle itself and everything it stands for,” de Witte shared on social media. “Fast, sleek minimalistic design and raw electrifying electronic power.”
The vehicle will mark LiveWire’s second electric motorcycle to hit the market. Reservations are currently open in the U.S. for the S2 Del Mar, which will retail for an MSRP of $15,499.
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