Coca-Cola Launches EDM-Impressed Taste, AR Experiences In Partnership With Tomorrowland
Impressed by EDM, a brand new taste of Coca-Cola desires to move you to a dreamworld.
The fourth and remaining Coca-Cola Creations drop of 2022, “Dreamworld” incorporates surrealist themes with technicolor imagery that recollects the sights and sounds of raves. Based on a press launch, the corporate goals to” evoke the boundless creativity of the human creativeness to the unmistakable style of Coca-Cola” by advertising to Gen Z.
“Coca-Cola Dreamworld faucets into Gen Z’s ardour for the infinite potential of the thoughts by exploring what a dream tastes like,” mentioned Alessandra Cascino, Artistic & Shopper Program Director, Coca-Cola North America Working Unit. “Just like the Coca-Cola Creations that got here earlier than it, Dreamworld performs with the sudden and can little doubt provoke discovery and debate amongst shoppers… which we welcome.”