Daft Punk Have Joined TikTok: "Let’s Rewind Time"
Daft Punk have joined TikTok as a result of, nicely, 2022.
Solely a 12 months as upside-down as this one might see Daft Punk—the legendary digital music pioneers, visionary administrators and avant-garde composers—including “content material creator” to their illustrious résumé. The irony of the robots becoming a member of a digital dystopia whereby nearly all of its younger customers have not even heard of them is not misplaced on us. However we digress.
“Let’s rewind time, on TikTok,” reads Daft Punk’s first TikTok put up.
It is price noting that Daft Punk’s arrival on TikTok finds them in uncharted waters. TikTok’s enterprise mannequin relies on offers made with document firms previous to the formation of the duo’s account, so that they reportedly required a direct deal to license music on the platform. Its one billion daily active users can now entry the music from Daft Punk’s again catalog to make use of of their movies.
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Beginning tomorrow, October 18th, followers will have the ability to use two Daft Punk-themed filters for his or her TikTok movies. One incorporates a customizable robotic helmet and the opposite showcases Charlie, an anthropomorphized canine who first appeared in Daft Punk’s 1997 music video for “Da Funk,” directed by Spike Jonze.