In a survey of almost 9,000 respondents carried out by EDM.com, dance music followers look like divided on their future live performance plans for the remainder of 2021.
Regardless of lingering hardships associated to the pandemic it appears onerous to imagine that 2021 is sort of midway over. Amid a profitable vaccination marketing campaign, large-scale occasions are beginning to return. For dance music particularly, festivals akin to Sundown Music Pageant and Forbidden Kingdom have led the cost welcoming again festival-goers by the 1000’s.
Whereas the aftermath of these festivals paints a rosy image of unshakably excessive demand for live shows and festivals, there appears to be a substantive a part of the inhabitants that could be a bit hesitant, or within the very least, plans to be extra selective about what they are going to attend within the close to time period.
An EDM.com ballot instructed followers are break up on the query of what number of reveals they plan to attend in 2021.
Based on our ballot, 54% of respondents indicated they’d be open to attending between 1-3 reveals whereas 46% said they plan to attend 4 reveals or extra in 2021.
There are just a few potential causes for the hesitation to dive headfirst again into pageant season. Certainly one of course is that the frenzy to vaccinate the inhabitants remains to be ongoing, however key milestones lie forward. The White Home has just lately set a goal of getting 70% of Americans at least one dose by Independence Day—a aim that’s inside placing distance.
The opposite potential driver is the ever-increasing value of tickets. A YPulse survey from 2019 famous that 78% of concert-goers aged 13-37 stated they believed live performance tickets had been typically too costly. Traditionally, value will increase within the dwell music sector have really outperformed inflation, which implies shoppers will probably need to pay top-dollar regardless of a yr of financial hardship and job loss for a lot of.
These headwinds could put strain on the flexibility of the dwell music trade to return to scale within the close to time period. For comparability, it was present in 2019 that 9 of 10 adults aged 18 to 34 attended not less than one live performance the yr prior. Evidently, the demand for reveals post-pandemic has giant sneakers to fill within the yr forward.
