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Home / News / Dancing Astronaut’s Label of the 12 months: Ophelia Data – Dancing Astronaut

Dancing Astronaut’s Label of the 12 months: Ophelia Data – Dancing Astronaut

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Phrases by Rachel Narozniak and Zach Salafia

Dancing Astronaut’s Label of the Year: Ophelia RecordsNOCTURNALWONDERLAND OPHELIASL2021 0919 205638 30893 FLG 1
Featured picture: Fixation Images

“My imaginative and prescient for Ophelia was only a place for me to place out my music, however all the pieces modifications. Inside the final two or three months, our launch schedule has gotten so busy that I’m battling when to place my very own music.

I by no means actually thought it was going to be the best way that it’s proper now, however I’m tremendous stoked. I had no visions of doing a stage at EZoo or something like that once I first based the label, so now that it’s taking place, I really feel that I’m watching it occur, and I’m going to dig additional into it. I wish to have extra showcases and do extra stuff like stage takeovers the place I can get extra [artists] in entrance of a crowd, to allow them to throw down and present what they will do.”

-Seven Lions (2019)

At roughly 5:00 p.m. on Sunday, September 1, 2019, from a seat positioned behind Electrical Zoo‘s Riverside Stage, Seven Lions shared the above sentiments on Ophelia Data in an interview with Dancing Astronaut.

Seven Lions had final performed the Randall’s Island pageant in 2017, and two years later, he’d returned to the Labor Day Weekend occasion as each an artist and a curator. Branding EZoo’s Riverside Stage as “Seven Lions Presents Ophelia,” Jeff Montalvo—the person behind the Seven Lions moniker—assembled a melodically pushed lineup to soundtrack Ophelia Data’ first pageant stage takeover. Dimibo, Crystal Skies, Wooli, Blastoyz, MitiS, Dabin, Jason Ross, Mentioned The Sky, Kill The Noise, and Seven Lions made the journey to New York accordingly.

Very like February 14, 2018 and February 16, 2018, the date that Montalvo formally introduced Ophelia Data and the date of its debut launch (“Calling You Residence“), respectively, September 1, 2019 was a watershed in Ophelia’s early historical past. It was the label’s first stage takeover, a psytrance, dubstep, electronica, melodic bass, and drum ‘n’ bass-embracing microcosm of what the fledgling label might accomplish on the stay occasions finish because it additional matured.

On that temperate September afternoon in 2019, the phrases “all the pieces modifications” underscored the distinction between Montalvo’s preliminary intentions for Ophelia (to develop a “residence base” for his music) and what the label had develop into within the 19 months following its basis: a “residence base” not just for the Seven Lions challenge, but additionally for the ascendant expertise within the melodic area that warranted publicity, however had but to obtain it. By January of 2020, Montalvo had already begun to make good on his objective to get Ophelia’s artists in entrance of the “bigger audiences” of which he’d spoken in our 2019 interview, lining up three separate label showcases:

  • January 22, 2020: Ophelia announces a label showcase that may carry Seven Lions, Trivecta, Dimibo, and Gem & Tauri to Atlanta’s Consider Music Corridor in April 2020.
  • January 27, 2020: Ophelia announces a Miami Music Week label showcase for March that includes Seven Lions, Kill The Noise, Jason Ross, Wooli, Trivecta, Crystal Skies, Final Heroes, and Gem & Tauri
  • January 29, 2020: Ophelia announces a label showcase for Anjuna Elevations in France together with Seven Lions, Blastoyz, Crystal Skies, and Gem & Tauri

A mere six months later in March of 2020, nonetheless, the phrases “all the pieces modifications” would tackle a distinct that means as COVID-19-related cancellations upended Ophelia’s burgeoning calendar of label showcases. However Montalvo’s resolve to place Ophelia expertise earlier than crowds endured, and as in-person label showcases and stage takeovers quickly conceded to the COVID-19 well being disaster, the label founder tailored his strategy. Thus, Ophelia Data’ Visions livestream was born.

The livestream sequence, touted by Montalvo as a “musical and visible journey” into Ophelia Data, was hosted on Seven Lions’ Twitch channel on alternating Thursday evenings from Could 28, 2020 by way of December 18, 2020. A surrogate for the in-person label showcases then out of attain, the Visions livestream sequence was developed to familiarize viewers with Ophelia artists and collaborators. That includes a brand new Seven Lions set with two visitor DJs and extra surprises each different week, the Visions saga commenced in late Could with appearances from the label head, Trivecta, Dimibo, and Gem & Tauri. By the point of Visions’ finale close to December 2020’s finish, a number of acquainted and contemporary faces alike had joined the livestream’s lineup, with Gem & Tauri, Xavi, Amidy, Trivecta, Jason Ross, and naturally, Seven Lions himself, bringing the sequence to a detailed.

Albeit a brand new 12 months, to call Ophelia Data Dancing Astronaut‘s 2021 Label of the 12 months is to recall Ophelia’s exercise on the stay efficiency finish in 2020, exactly as a result of this exercise was a important precursor to the label’s showcase and stage takeover-related enlargement this 12 months. In 2020, Montalvo and his label made essentially the most out of the unprecedented circumstances of the COVID-19 pandemic, leveraging digital media to offer publicity to Ophelia artists whereas additional increasing Ophelia’s basic following. By means of focus, consistency, and adaptableness, particularly as regards to label-hosted livestreams, Montalvo and Ophelia put their acts in entrance of digital audiences, cultivating bigger devoted fan bases for every of Ophelia’s artists.

It’s price noting that the taking part in discipline for brand new artist publicity was maybe by no means as degree because it was in 2020, when everybody from the informal digital listener to the dance music devotee was residence in the course of the lockdowns with an interminable quantity of free time and a comparatively restricted variety of recurring dance music livestreams at their disposal. Montalvo and Ophelia capitalized on this degree taking part in discipline to extend viewer familiarity with all the acts related to the label, each these of established and up-and-coming natures. This strategy paid dividends for Ophelia and its artists alike—particularly the extra ascendant of the label’s acts—when stay music programming was permitted to renew a number of months into 2021. Whereas some viewers of Ophelia-sponsored livestreams have been already acquainted with the label’s roster and certain would have been amongst these planning to attend one among its cancelled 2020 showcases, others gained an introduction to Ophelia and/or its artists in the course of the quarantines, translating to new, expanded listener curiosity within the label showcases and stage takeovers that Montalvo recognized as priorities in 2019.

Cumulatively, the aforementioned components laid the groundwork for Ophelia Data’ triumphant return to in-person occasion planning and facilitation, which noticed Montalvo broaden Ophelia’s stay occasions presence to an unprecedented diploma in 2021. The truth is, in lower than half a 12 months, Ophelia hosted 4 large-scale in-person occasions, all of which contributed to Ophelia’s rise in 2021 not merely as a powerhouse for authentic releases, but additionally as a significant occasions orchestrator:

  1. Seven Lions Presents: Chronicles Chapter III at Washington’s Gorge Amphitheatre, the third installment within the mini-festival sequence that solicited performances from Seven Lions, NGHTMRE, Abraxis, Jason Ross, Alpha 9, Trivecta, Final Heroes, HALIENE, and Gem & Tauri.
  2. Its second-ever stage takeover, this one at Insomniac’s Nocturnal Wonderland, with units from Crystal Skies, Gem & Tauri, Jason Ross, Kill The Noise, Final Heroes, Sub Focus, Wooli, and Xavi
  3. Larger Love at Colorado’s Pink Rocks Amphitheatre, that includes Seven Lions, MitiS, and Gem & Tauri with particular visitor Andrew Bayer
  4. The Pantheon Tour, Ophelia’s first official label tour, with appearances from Seven Lions, Blanke, Gem & Tauri, Jason Ross, Kill The Noise, Final Heroes, Trivecta, Wooli, and Xavi.





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