deadmau5 Inks First-Ever Liquor Endorsement
deadmau5 has inked a take care of CoCo Vodka, a model of onerous coconut water, for his first-ever liquor endorsement.
Attendees of varied deadmau5 concert events will now have the ability to buy CoCo Vodka merchandise onsite because of the distinctive partnership, which the model’s co-founder, Mark Convery, referred to as “surreal.”
Followers had been lately in a position to style the brand new merchandise at Colorado’s iconic Crimson Rocks Ampitheatre, the place deadmau5 hosted a “mau5hop” pop-up throughout his headlining “We Are Associates Tour” cease on November 4th and fifth.
“There’s something to be stated a few drink in a can that tastes so good,” deadmau5 stated in an announcement shared with EDM.com. “Plus they’re an impartial Canadian enterprise, so I prefer to help.”
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CoCo Vodka was launched in 2019 by Convery and Av Grewal, who developed the model’s two flagship drinks, “The Good Escape” and “The Unique Arduous Coconut Water.” Together with 5 different merchandise, they’re now out there in 31 U.S. states and 6 provinces in Canada.
“Partnering with worldwide icon like Joel and the deadmau5 crew is surreal,” Convery stated. “Av and I are enormous deadmau5 followers, and we now have little doubt all of the followers will equally get pleasure from CoCo Vodka as a lot as all of us get pleasure from deadmau5’s music.”
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