Drake and 21 Savage share ‘Her Loss’ art work and faux Howard Stern, NPR Tiny Desk and Vogue promos
Drake and 21 Savage are readying their collaborative album ‘Her Loss’, which is able to arrive this Friday (November 4). Forward of its launch, they’ve shared its cowl art work, in addition to a number of faux media tie-ins.
They kicked off the promotional marketing campaign by sharing a sham Vogue journal cowl on Instagram that featured the 2 rappers, thanking editor Anna Wintour “for the love and help on his historic second” within the caption.
21 Savage additionally filmed a mock version of the journal’s In The Bag collection, through which celebrities share important objects they carry with them. 21’s version noticed him pull out a bag of natural mangoes, a dreidel, a duplicate of Charlotte’s Internet (“It’s an actual good learn, I like this guide, I learn it on a regular basis”), some mint tea and extra.
In The Bag with @21Savage #HERLOSS pic.twitter.com/2saCd73XY3
— OVO Sound (@OVOSound) November 3, 2022
Yesterday (November 2), Drake and 21 shared a video presupposed to be teasing an look from the pair on NPR’s Tiny Desk Live performance collection. It turned out to be faux as nicely – although NPR did retweet the video, writing: “let’s do it forreal tho”.
Lastly, the pair shared a video that – mimicking “Bizarre Al” Yankovic‘s faux Al TV interviews – repurposes Howard Stern’s April interview with comic Jerrod Carmichael to make it seem like Drake and 21 are being interviewed by the radio veteran.
Within the faux interview, the rappers are quizzed about what sort of porn they like, with Drake replying: “The very best tier of top-givers. That’s actually what I’m, persistently, every day, tuned into.” He additionally offers his response as to whether he needs to ever get married. Check out these clips – together with what’s presumably the true cowl artwork for ‘Her Loss’ – beneath:
let’s do it forreal tho 😏👏🏾 https://t.co/FqdhuNoQBF
— NPR Music (@nprmusic) November 2, 2022
Drake and 21 Savage introduced ‘Her Loss’ final month after they launched the video for ‘Jimmy Cooks’, a monitor from Drake’s 2021 album ‘Actually, Nevermind’ that options Savage. It can mark the primary full mission that Drake and 21 Savage have collaborated on collectively.
That mentioned, the pair have linked up quite a few instances previously. Along with ‘Jimmy Cooks’ from ‘Actually, Nevermind’, 21 Savage additionally appeared on Drake’s 2021 ‘Licensed Lover Boy’ monitor ‘Knife Discuss’. Drake, in the meantime, featured on ‘Mr. Proper Now’ from Savage and Metro Boomin‘s ‘Savage Mode II’ again in 2020.
‘Her Loss’ was initially set to reach final Friday (October 28), however was delayed by per week after frequent Drake producer Noah “40” Shebib contracted COVID-19 whereas engaged on the album. In posts shared to each artists’ social media, it was revealed Shebib had examined optimistic for COVID whereas mixing and mastering the document, and is “resting up”, setting a brand new launch date of November 4.