“I did not need them to be false idols”
HYBE founder Bang Si-hyuk has opened up about how he shaped Ok-pop boy band BTS and the way that has developed his strategy for brand new teams.
In a brand new interview with The New Yorker, Ok-pop music government and HYBE founder Bang Si-hyuk spoke about how he shaped BTS. Discussing the formation of the boyband, Bang shared that he initially “didn’t actually consider in Ok-pop”, referring to the act’s unique conception as a hip-hop crew.
Nevertheless, he added that he had modified his thoughts after finding out the style’s robust fandom tradition. He famous the success of “tightly synchronised choreography” and “shut and frequent, fan communication” amongst widespread acts, which guided his formation of the group.
Bang additionally spoke about getting BTS to prioritise fan interactions on social media over TV appearances, describing his technique as “making an attempt to determine probably the most fandom-friendly factor to do after which taking it to the intense”.
“I didn’t need them to be false idols,” Bang stated, talking in regards to the private themes and struggles BTS handle of their lyrics. “I needed to create a BTS that might turn out to be an in depth pal,” he added.
Bang later spoke about HYBE’s enlargement with new labels and teams in South Korea, in addition to the US and Latin America, and the way his strategy has developed for international markets. “We don’t apply our methodologies uniformly in every area, however we don’t comply with the practices of every area blindly, both,” he stated.
“Music delivers a really robust expertise and feelings instantly of listening. However we wish to make it in order that it may be a part of a for much longer and extra sustained kind of content material consumption,” Bang added, saying that he has been finding out the psychology behind video games within the subsequent step of creating his enterprise technique.
“I’ve learn books about gamification and why persons are hooked on video games,” he stated, sharing plans to develop video games that includes alter-egos of HYBE’s artists, in addition to AI-generated digital singers. “The expandability of nonhuman artists is limitless.”
In associated information, NewJeans member Hanni has confirmed that she will probably be attending an upcoming nationwide audit on office harassment within the leisure trade as a reference witness.
This comes two months after the singer alleged that the supervisor of a fellow HYBE group had instructed them to “ignore her” amid ex-ADOR CEO Min Hee-jin’s feud with the father or mother firm.