IKEA Reveals First Merchandise From Swedish Home Mafia’s Assortment for Music Creators – EDM.com
Sweden is dwelling to a number of the most iconic popular culture phenomenons together with Spotify, Sweet Crush, Skype, Swedish Fish, and ABBA. Now, two of the Nordic nation’s most well-known manufacturers, IKEA and Swedish Home Mafia, are collaborating to remix the signature IKEA FRAKTA bag.
Launching this fall, the gathering is not going to solely characteristic three new takes on the FRAKTA bag, however can even present greater than 20 furnishings items, inside options, and equipment for up-and-coming music artists with restricted means however limitless creativity.
Usual in Swedish Home Mafia’s signature all-black type, the gathering is constructed for the purposeful wants that music creators have whereas on the go. It features a bag for cables, cords, and different vital equipment, a laptop computer bag, and one bigger bag for vinyl information.
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“FRAKTA is a type of IKEA classics that everybody has,” says Swedish Home Mafia in a press launch shared with EDM.com. “We needed to do our tackle it from a music creation perspective relying on what kind of substances you carry with you on the go.”
IKEA’s remixed FRAKTA bag from the Swedish Home Mafia assortment.
c/o Press
With this partnership, IKEA and Swedish Home Mafia are making on a regular basis life simpler for music creators and fans. The three remixed FRAKTA luggage are simply the primary merchandise to be revealed from the upcoming assortment. Extra merchandise from the collaboration for music creators will probably be revealed throughout IKEA Pageant at BASE in Milan on June ninth for Milan Design Week 2022.
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