ILLENIUM is the hero Gotham wants proper now.
The digital music celebrity has teamed up with DC Comics and main attire model Electrical Household for a uncommon Batman merch collab. The DC-branded, restricted version assortment is available now.
One take a look at the threads is all it takes to appreciate the simple synergy between the DJ’s and superhero’s respective imagery. The darkish skies of Gotham are a super canvas for ILLENIUM’s incandescent “phoenix” emblem and likeness, which glides across the iconic Bat-Sign.
A t-shirt from Electrical Household’s new “Batman” assortment in collaboration with DC Comics and ILLENIUM.
c/o Electrical Household
Electrical Household has lengthy operated within the vanguard of digital dance music and trend. Through the years, the corporate’s listing of artist collaborations has grown to look extra like an EDC lineup than a ledger. They’ve joined forces with the likes of Carl Cox, Skrillex, Marshmello, Tiësto and Kygo, amongst many others, to develop distinctive merchandise and empower the dance music neighborhood at giant.
Electrical Household and DC’s new Batman-themed assortment options varied articles of clothes, together with a t-shirt, hoodie, crewneck and a surprising, polychromatic baseball jersey—a fan-favorite amongst Illenials. DC UNIVERSE INFINITE subscribers will obtain early entry at 8AM PT (11AM ET) earlier than it opens to most of the people two hours later.
DC can also be releasing a restricted version “ILLENIUM x Batman” comedian e-book cowl on Friday, April twenty second. The primary 100 of the three,000 restricted comics shall be autographed by the Grammy-nominated Fallen Embers producer.
EDM.com caught up with Electrical Household cofounder Steve Brudzewski to debate the formidable new collab in addition to what the corporate has in retailer this 12 months.
Steve Brudzewski
EDM.com: The COVID-19 pandemic has affected the music business in some ways, like democratizing stay streaming for a lot of digital music artists. In what methods did it have an effect on Electrical Household and the way did the corporate develop from it?
Steve Brudzewski: I consider Covid affected lots of musicians as a result of it took away the power to carry out stay and earn a dwelling from stay occasions. Fortunately, we’re a web based centered model with lots of relationships within the music business.
We had been capable of rework ElectricFamily.com into an artist merchandise superstore to not solely give artists a further channel to earn a dwelling, however to provide followers an opportunity to buy and assist their favourite artists each single day.
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EDM.com: Now that festivals and in-person reveals are again, how are you activating the Electrical Household model within the stay music area?
Steve Brudzewski: We’re planning to deliver again pop-up store experiences, our charitable “Do-Good” occasions, and get again into the scene merchandising on the high festivals.
EDM.com: Are you able to inform us extra concerning the partnership with DC? How did it come about?
Steve Brudzewski: The DC Comics partnership began over three years in the past with a imaginative and prescient. We felt that the enduring manufacturers represented by DC and a few of the artists we work with may have an ideal synergy. We had a gathering with them, they usually embraced our imaginative and prescient and we’ve been executing it collectively since. We sit up for working with DC Comics and bringing some extra high-quality collaborations to life sooner or later.
EDM.com: Do you will have any private recollections of DC comics, films, and so forth. that made this partnership further significant to see it come collectively?
Steve Brudzewski: I’m an enormous Batman fan, and likewise an ILLENIUM fan. Seeing this collaboration come to life after years of labor behind the scenes could be very particular to me.
EDM.com: You’ve been working with ILLENIUM for years now. What’s it been wish to see his personal model blossom alongside the exponential progress of Electrical Household?
Steve Brudzewski: I can’t say sufficient about how wonderful ILLENIUM and his group is. All of the credit score goes to him, his music and his group. We’re honored to work with them for therefore a few years and we’re happy with his progress in addition to Electrical Household’s.
EDM.com: Clothes is maybe the quintessential method many dance music followers specific themselves. In your opinion, what does any explicit match say about the one that wears it?
Steve Brudzewski: I feel over the previous a number of years, folks have actually began to precise themselves and who they hearken to with their clothes. Seeing an increasing number of followers sporting their favourite artists merchandise at reveals and festivals is so cool. I hope extra folks proceed to assist their favourite artists and types this fashion.
EDM.com: What else can our readers count on to see from Electrical Household this 12 months?
Steve Brudzewski: We now have lots of high-quality collaborations within the works, and a few particular activations later this 12 months. I might recommend folks take a look at the brand new ElectricFamily.com artist merch superstore and comply with our socials for all of the information coming. We shall be again doing bodily activations very quickly.
Most significantly, I sit up for seeing all of our loyal followers in individual as we get again into the stay occasions world as soon as once more!