Insomniac expands San Diego footprint with buy of defunct Omnia Nightclub – Dancing Astronaut
by: Zach Salafia
Jan 19, 2022
Why not San Diego? It’s a query that’s been requested by many in America’s “best metropolis” relating to Insomniac’s notable absence from the music scene simply 120 miles south of Insomniac’s headquarters in Los Angeles. And recently, it seems that Insomniac has requested itself that very same query.
A not so inconspicuous liquor license has been submitted by none apart from Insomniac CEO and founder Pasquale Rotella below the first proprietor “WHY NOT SAN DIEGO LLC” for Omnia Nightclub in San Diego’s historic Gaslamp District. The Hakkasan-owned Omnia Nightclub San Diego—which is the sister membership to the Las Vegas venue of the identical title—was ready to have a good time its five-year anniversary with reveals from Gryffin and Lil Jon on back-to-back nights in April of 2020 earlier than the COVID-19 pandemic introduced the dwell music scene to its knees. Though others within the enterprise have since re-opened their doorways to keen followers seeking to get again on the dance flooring, Omnia’s doorways have remained shuttered, leaving many questioning what the destiny of the membership—in addition to nightlife in San Diego normally—would appear like. Quick ahead to 2022, and it seems that San Diego dwellers have their reply. In keeping with EDM Id, the nightclub will reopen below a brand new title, NOVA SD.
Though this isn’t Insomniac’s first transfer into San Diego, it is likely to be its greatest. Close to the top of 2020, Insomniac began the Chula Vista Drive-In Live performance Collection on the North Island Credit score Union Amphitheater, situated simply 15 miles south of downtown, earlier than the pandemic worsened, forcing reveals to be canceled as soon as once more. Undeterred, Insomniac as soon as once more set eyes on San Diego by bringing its Audiotistic Music Pageant to the identical venue in November of 2021. The inaugural version featured SLANDER, Gryffin, Tchami, Svdden Demise, and extra, and a second iteration has already been confirmed for 2022.
It appears that evidently these strikes had been, altogether, a precursor to a extra everlasting transfer into San Diego with the acquisition of the defunct Omnia Nightclub downtown. Insomniac has been aggressive in its growth efforts all through the US, together with a transfer into DC in 2019 with the acquisition of Membership Glow and its Echostage and Soundcheck venues. Insomniac and Membership Glow lately introduced the inaugural Mission Glow pageant in DC, additional increasing Insomniac’s footprint on the East Coast, which already consists of sturdy presence within the Florida pageant market (with Extremely Music Pageant being one of many few outliers). Insomniac is already one of many largest promoters of digital music on the planet, and its growth into San Diego solely continues to amplify their attain.
By way of: EDM Identity
Featured picture: OMNIA Nightclub: San Diego/Instagram
Classes: Music