Lure Music Pioneer UZ Is Remastering His Iconic Tracks and Promoting Them As NFTs – EDM.com

It is 2012. SoundCloud is the largest factor in music for the reason that iPod. UZ, Baauer, Flosstradamus and HU₵₵I are dropping the craziest songs you have ever heard. You present your pals and change into an aux legend. Life is nice.

Earlier than SoundCloud’s damaged enterprise mannequin drove artists away like dangerous breath, it was the epicenter of digital music discovery. And the appearance of entice music on the platform led to the style’s explosion—with UZ’s fabled “Lure Shit” sequence serving as floor zero.

Thought of a pioneering entice artist, UZ was emblematic of the golden period of SoundCloud, when bed room producers might scrap collectively 808s and a easy chord development and blow up in a single day. Simply ask RL Grime, who deserted his mainstream dance music alias, Clockwork, after the volcanic success of his 2012 observe “Trap On Acid.”