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Home / News / Meet the Ladies of WAKAAN: Breaking the Norms, Altering the Dynamics

Meet the Ladies of WAKAAN: Breaking the Norms, Altering the Dynamics


Worldwide Ladies’s Day and Month have come and gone, however we needs to be celebrating the accomplishments of ladies in music all the time.

Lately we’ve slowly however absolutely seen extra ladies being acknowledged in digital/dance music, with greater than ever rating on final 12 months’s DJ Magazine Prime 100 listing and Charlotte de Witte topping the Different Prime 100. Even so, 12 out of 100 is a staggering indicator that we’ve a protracted option to go.

In the meantime, Stacey Lee’s UNDERPLAYED documentary has supplied an empowering and hopeful, but at occasions troubling, glimpse into what it’s like for girls within the dance realm. On or off the stage, it’s develop into abundantly clear the challenges we as ladies face aren’t any match for our ardour and dedication.

With that being mentioned, enable us to introduce the main girls of WAKAAN — Chloe SwimsuitEmily Mitchell, and Kaelyn Grey. These ladies have defied all odds in a male-dominated trade to not solely obtain their private objectives, however pave a approach for aspiring ladies in music to do the identical.

Working respectively as Advertising and marketing Director, Director of Merchandise, and Assistant Product Supervisor, Chloe, Emily, and Kaelyn consider “ladies need to be within the music trade simply as a lot as anybody else.” Their distinctive paths function inspiration, together with their mission to domesticate a extra accepting and inclusive house for all artists, no matter how they determine.

Learn on as Chloe, Emily and Kaelyn discuss their gigs at WAKAAN and SSKWAN, the significance of amplifying voices of ladies, and recommendation for these simply beginning out their music careers.

Please, describe your roles at WAKAAN and clarify what a typical work day is like…

Chloe: Advertising and marketing Director and help with Label Administration. On a typical work day I take heed to demos, submit information, work with our distributor and DSPs for releases, create and roll out Advertising and marketing Plans for every launch; together with content material creation, press, activations, contests, and many others and run all social media for the Liquid Stranger and the labels. Lastly, I deal with all tour and takeover advertising for Liquid Stranger and the labels as effectively the place I work on commercials, paid promotions, partnerships and extra! 

Emily: I’m the Director of Merchandise for Liquid Stranger, WAKAAN, and SSKWAN. I deal with every part from design concepts, garment sourcing, constructing out our webstore, customer support and achievement. I don’t suppose there’s a day that’s ever the identical. In the future I can are available and give attention to design concepts and temper boards. The subsequent I could be utterly consumed by customer support and fulfilling orders. Whereas some days are devoted utterly to analysis and growth. I like that the majority days are by no means the identical!

Kaelyn: Assistant Product Supervisor — I gather info for upcoming releases to assist with contracts. I additionally will probably be taking over press and dealing with shops to lock in premieres and protection for upcoming releases. I simply began with WAKAAN this month and very grateful and excited for this new alternative.

What first drew you to WAKAAN and the way did the chance to work for the label current itself?

Chloe: The music was not solely completely different and distinctive, however so was the neighborhood and the artists that WAKAAN was constructing and dealing with! LUZCID really launched me to the staff about 3 years in the past, the place I used to be introduced on for social media and Advertising and marketing. 

Emily: I used to be at present working merch gigs and liked being on the highway, my good friend Champagne Drip really introduced the chance to me and requested if I used to be accessible for the Liquid Stranger INFINITY tour!

Kaelyn: I’ve all the time liked the neighborhood and funding WAKAAN places into their artists. Initially I had seen that Optimystic Group, the administration firm for Liquid Stranger, was hiring, and after I interviewed with Chloe, she introduced the chance for the label.

Most rewarding / most difficult elements of the job?

Chloe, Emily & Kaelyn: Being aside of a neighborhood the place we get to see the releases and merch come to life at our occasions and supporting and watching artists develop. Probably the most difficult side of the job is having to steadiness everybody’s wants throughout the board from followers to artists to managers and brokers — the music doesn’t begin and cease with the artist.

Are you able to communicate on the significance of amplifying voices of ladies in digital music?

Chloe, Emily & Kaelyn: It’s essential as a result of we nonetheless face points in our society the place ladies are seen much less equal to males. Giving ladies a platform and supporting them provides them the chance and reinforcement to “break the norms,” be in management roles, and alter the discrepancy or dynamic.

Phrases of recommendation for girls beginning out their profession in music?

Chloe, Emily & Kaelyn: All the time tackle new alternatives to study, develop, join and be the very best model of your self, in your work and personally. Keep true to your self and don’t let intimidation get one of the best of you — Ladies need to be within the music trade simply as a lot as anybody else! 

The rest you need to share? (Experiences, concepts, hopes, desires, and many others.)

Chloe, Emily & Kaelyn: Our objective right here at WAKAAN and SSKWAN is to offer neighborhood for everybody by the automobiles of Music and artwork. All walks of life are welcomed with open arms. We go to work every day with the objective of being higher than the day earlier than and serving to to develop the artists that decision this their label house. With out our followers continuous assist in sharing our releases, buying information, shopping for tickets or just telling a good friend — none of this could be attainable.  We hope to proceed this journey for a lot of extra years to come back! 

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