New Artist Highlight: Electro Hip Hop Duo Sup? Say ‘I Stop’ to Customary Launch Codecs
Comprised of producer/instrumentalists Man Zalaxy and Bucky Skullet, Sup? is a hip hop duo with digital flare and a really particular imaginative and prescient for the way forward for their music. Their very first single, “I Stop” and their full album of the identical title, will solely be accessible to buy on NFT, and there are solely 100 copies. A part of an ever-growing local weather the place labels have gotten out of date and with no different possibility to trace and recoup royalties (some artists have made it a second full-time job whereas others are lacking out on hundreds each month), Sup? not solely determined locked content material was one of the best ways ahead, however they have been additionally impressed by the Crypto/NFT boone.
We’ve opted to to ship our genesis report within the NFT format, which feels acceptable contemplating cryptocurrency and decentralization has supplied monetary freedom to so many, and has truly enabled many individuals to Stop their jobs or earlier life. If you’re holding a crypto bag, this one is for you.
By way of this course of, Sup? has additionally tried to re-examine what it means to be a “quitter,” they usually put it to their listeners that it shouldn’t essentially be a pejorative. Conjuring pictures of the legendary Scarface “fuck you, fuck you, fuck you, you’re cool…fuck you, I’m out” scene in Half Baked, “I Stop” declares that there’s something empowering in leaving a poisonous or caught area and making the choice that you just deserve higher. Many individuals have been interested by such issues whereas caught inside for the final 18 months, and tradition has been altering across the thought of self-care and self love. “I Stop” appears, then. to be an anthem of that self-love and of feeling proud of one’s selections.
Society has all the time tried to strengthen the concept that quitting is weak, and that there’s something inherently unhealthy a couple of Quitter. This monitor is a triumphant ode that flips that notion on its head, and celebrates the empowerment one feels after they take management of their very own future. Quitting one thing that not serves you is a vital step within the journey of life. These are the victorious sounds of Quitting that factor you not want.
Musically, “I Stop” is a chill hip hop beat supporting a classic synth association that’s form of vapor wave-meets-90s freestyle in timbre. The vocals are additionally chill and serene regardless of the content material of the lyrics being largely made up of “bitch I stop.” Once more, an attention-grabbing juxtaposition of easy and digital, the vox form of seems like a robotic model or Snoop Dogg, sitting on a sofa in a breakroom someplace smoking a blunt of their boss’s face. If that’s what Sup? have been going for, they nailed it.
It appears music lovers ought to get used to buying music on this format quickly, and why not? This manner, everybody is aware of precisely the place their cash goes and the artists can assure high quality of lower. It’s straightforward to see the place Sup? are coming from, each philosophically and business-wise. Within the meantime, their monitor is a jam and sure has followers ready for the complete album to drop.
In line with the digital theme, Sup? additionally created a discord server for his or her album launch in addition to an online virtual release party, a form of 8-bit disco that performs the brand new single because the person can wander across the room. The NFT of the only “I Stop” is out there on OpenSea now, with the grasp additionally up for grabs.