Dawsons – a famend title within the music retail business since 1898 – has launched a brand new on-line retailer, in addition to a brand new department on London’s Denmark Road.
The relaunch of the model comes following an acquisition by Caldecott Music Group’s (CMG) Vista Musical Devices division earlier this summer time, and the brand new bodily retailer marks the primary Dawsons store to be opened within the UK capital in its century-long historical past.
The Soho location is famend as an epicentre of music and creativity within the metropolis and has robust ties to NME – which can also be owned by CMG – because it was based on Denmark Road again in 1952.
In each the net and bodily shops, Dawsons will supply a fastidiously curated choice of musical devices, gear, vinyl and way of life merchandise that are tailor-made to musicians of all ranges. These embody the main manufacturers within the music business reminiscent of Fender, Martin, PRS, Marshall, Orange, Korg, MONO, Gadhouse and extra.
“We’re extraordinarily proud to share one other thrilling chapter of the revitalised Dawsons model with the world,” stated Meng Kuok, Group CEO and Founding father of Caldecott Music Group. “At Vista Musical Devices, offering a seamless omni-channel purchasing expertise is central to our dedication to distinctive customer support. Nevertheless, the center of all the pieces we do centres round supporting and being a accomplice to artists on their journey, [whether their first or fifth guitar], with a promise of rather more to unfold sooner or later.”
Chief Working & Business Officer at NME Networks, Holly Bishop, agreed including: “NME’s roots on Denmark Road make Dawsons’ arrival an extremely thrilling improvement, particularly given the success of the partnership with Dawsons on the sold-out on-line drops of NME’s resurgent print version.”
She added: “Evolving this collaboration will introduce new initiatives designed to attach rising artists with communities and domesticate artist and fan-driven moments that elevate the music expertise.
“NME has by no means been extra dedicated to championing new music, with the flagship weekly franchise, The Cowl, reserved completely for brand new expertise, so we’re thrilled to accomplice with Dawsons to unlock unique new alternatives that ship for rising artists, customers, and followers.”
With the net retailer, clients have the chance to have interaction with Dawsons by a Click on & Accumulate service, permitting them to order on-line and acquire purchases from the department at 23 Denmark Road.
Each the bodily and on-line retailer launch at present (December 8). Visit here to check out the collection out there on the latter.
“We’re overjoyed with the arrival of Dawsons on the road and it’s made much more particular due to their relationship with the NME,” stated Richard Metcalfe, Director of Consolidated Developments, of the brand new launch. “Together with the opposite nice music manufacturers which have come onto Denmark Road just lately with extra to comply with, having Dawsons right here additional builds on the road’s heritage and ensures it is going to be a thriving music hub for many years to return.”
Dawsons’ acquisition by VMI again in June marked the model’s return because it dissolved in late-2022, following struggles because of the COVID-19 pandemic. By the acquisition, VMI claimed they wished to inject new life and innovation into the model, whereas nonetheless sustaining its iconic heritage, albeit with a contemporary coat of paint.
