Puma Joins Forces With DJ Snake for Shoe Inspired by Dance Music Culture
Teaming up with fabled apparel brand Puma, DJ Snake has released a one-of-a-kind sneaker inspired by rave culture.
The alliance is a natural fit for both Puma and DJ Snake, a lifelong sneakerhead and fashion aficionado. The new Mirage Tech shoes pull inspiration from the lights, energy, and atmosphere of EDM shows, channeling the blood-pumping sensations of our favorite music festivals into a sleek and elegant fit. They are a part of Puma’s retrofuturistic Furto-style shoes, each of which are mashups of old sneakers with innovative designs for 2021 and beyond.
The new Mirage Tech shoes retail for $90 and can be purchased at the PUMA NYC Flagship store, select retailers, or online here. Buyers can also submit four separate payments of $22.50.
Puma and DJ Snake’s new Mirage Tech shoes pull inspiration from the lights, energy, and atmosphere of EDM shows.
The Grammy-nominated electronic music luminary recently became an official Puma brand ambassador, gushing about the company’s iconic branding. “I am a fan of fashion and sneaker culture, being able to join the PUMA family is an exceptional achievement, and I know my closet will have some great new additions,” DJ Snake said.
“As a sneakerhead I’ve always followed what PUMA releases, featuring some of them in my videos and performances,” he continued. “With this new partnership, I will be supporting the Mirage franchise, bringing a new perspective to one of my favorites silhouettes.”
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