Revisiting Daft Punk’s “Silhouette” iPod Advert: Could Its Reminiscence By no means Die
Apple dealt a lethal blow this week once they introduced the iPod, initially launched in 2001, will probably be no extra. Whereas its reminiscence lives on by way of options now commonplace to the informal listening expertise (playlists, play counts, and most famously, the shuffle button), there’s one iPod function that we will not dare to overlook: the “silhouette” commercials.
Debuted within the early 2000s alongside the third and 4th technology iPod Classics, Apple’s most iconic line of advertisements featured silhouette figures shifting and grooving in entrance of candy-colored backgrounds and naturally, their white corded headphones.
Certainly one of our favourite songs to set the soundtrack for a silhouette industrial was “Technologic” by Daft Punk. It is like a time capsule for its 2005 launch yr; there is a girl in a fedora, a person in a Tyler, the Creator-esque fur hat, and even a man in a reflective tracksuit.
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Apple solely chosen a handful of different artists, together with U2, Gorillaz, Jet, and Ozomatli, for this particular honor, solidifying Daft Punk’s dominance over the mid-2000s dance music scene. Sony, in reality, picked up a track by the robots for certainly one of their advertisements the very subsequent yr.
The usage of “Technologic” additionally kicked off a longstanding pattern of Apple tapping digital artists for his or her commercials: “The Distinction” by Flume and Toro y Moi, Louis the Kid’s “Go,” “Loyal” by ODESZA, and “Dream Dream Dream” by Madeon.
Relaxation in peace, iPod. We miss you already.