Roblox Proclaims Partnership with Sony Music, Bringing Artists Into the Metaverse
Roblox has partnered up with Sony Music Leisure as a method to streamline music throughout the worldwide platform. The brand new collaboration goals to deliver recording artists into the Roblox metaverse, which is especially widespread amongst younger customers.
Underneath the settlement, “Roblox and Sony Music will work collectively to develop revolutionary music experiences for the Roblox neighborhood that supply a variety of recent business alternatives for Sony Music artists to achieve new audiences and generate new income streams round digital leisure.”
Simply final month, Roblox was hit with a $200 million lawsuit for allegedly streaming copyrighted music with out permission or payout. The National Music Publishers’ Association filed on behalf of a number of labels together with Common Music Publishing, Massive Machine Data, Harmony Music Group, Downtown Music Publishing and Kobalt Music Group.
Regardless of the authorized hassle, Roblox goals to offer the “alternative for the brand new technology of music followers to find, share, and get nearer to music and artists they love.” For artists and labels, Roblox presents “distinctive and artistic method to have interaction and appeal to thousands and thousands of followers.”
Jon Vlassopulos, Vice President and World Head of Music at Roblox states:
Sony Music has been a unbelievable accomplice and I’m happy to deepen and lengthen our relationship. They honestly perceive the huge alternative that the metaverse presents for his or her artists and we’re dedicated to serving to them unlock new inventive and business alternatives on Roblox,” mentioned Jon Vlassopulos, Vice President and World Head of Music, Roblox. “We’re simply scratching the floor of what Roblox can ship to the music trade and to music followers world wide.
Beforehand, the 2 corporations labored collectively on Lil Nas X’s hit digital and viral Roblox efficiency in November 2020. Additionally, extra lately, the Zara Larsson Launch Get together on Roblox in Might 2021.
Final 12 months, Roblox teamed up with Monstercat in an identical effort to flow into digital music throughout the platform. On the time, the platform reported 150 million energetic month-to-month customers — and now, it’s extra like 199 million.
Extra on the Roblox x Sony partnership here.
H/T: TechCrunch | Picture through Roblox