Roland Launches First-Ever Streetwear Attire Assortment With Dais Data – EDM.com
Iconic audio model Roland is buying and selling music for merchandise, teaming up with famend label Dais Records on a restricted version streetwear assortment.
The capsule, which celebrates Dais’ fifteenth and Roland’s fiftieth anniversaries, will function 4 designs throughout seven items of attire and slipmat. The progressive collab marks the primary time Roland has labored with a document label and its artists to design a streetwear assortment whereas showcasing a musical instrument launch, based on a press launch issued to announce the partnership.
The Roland JUNO-X Programmable Polyphonic Synthesizer is the latest addition to the corporate’s iconic JUNO analog synthesizers lineup, which dates again to 1982’s Juno-6. It was developed to bridge the hole between these classic synths, a transfer mirrored by Dais inventive director Nathaniel Younger, who designed the capsule to spotlight every firm’s founding yr and placement.
“As long-time Roland followers, and with the vast majority of the Dais roster utilizing Roland devices, each reside and within the studio, we have been honored to attach with the Roland workforce on an attire collaboration celebrating the discharge of the JUNO-X,” mentioned Dais cofounder Gibby Miller. “After we realized that the Dais 15-year celebration coincided with the fiftieth anniversary of Roland’s founding, the partnership grew much more significant and particular. We’re past excited to current a group of items that remember these milestones, together with our love for his or her merchandise, and our artists who use them.”
Scroll to Proceed
“Roland’s fiftieth anniversary is a time for our firm to replicate and to stay up for the longer term,” added Brian Alli, Roland’s Vice President of International Artist Relations & Strategic Partnerships. “As Roland celebrates, we’re additionally taking the following steps to put a brand new path whereas respecting the innovation and the tradition that the individuals who love our model have been cultivating for many years. Working collectively on one thing totally new like it is a fantastic method for Dais and Roland to acknowledge their milestone anniversaries collectively and to pave the best way for brand new generations of creativity.”
You’ll be able to pre-order threads from the gathering here. They can be accessible to ship in July 2022.