Snap and Dwell Nation to Launch Augmented Actuality Experiences at EDC Las Vegas – EDM.com
Snapchat and Dwell Nation have teamed as much as create a collection of customized live performance experiences on the earth of augmented actuality, beginning with EDC Las Vegas later this month.
After inking the high-profile partnership, Snap and Dwell Nation will work collectively on AR content material for over a dozen music festivals in 2022, together with Austin Metropolis Limits, Past Wonderland, Bonnaroo, Day Journey, Lollapalooza, Rolling Loud, Governors Ball and extra.
On the latest Snap Accomplice Summit, the corporate declared that augmented actuality has the potential to develop into a brand new artistic medium. “We will leverage this large person base we now have in a approach that can make augmented actuality the subsequent section of visible expression for artists,” mentioned Snap’s Senior VP of Content material and Partnerships, Ben Schwerin.
In an announcement, Schwerin famous that one defining objective of the AR tech is to strategically improve particular moments of the performances. As Variety writes, the expertise moreover permits for followers to attempt on digital merchandise and uncover unique landmarks on the competition grounds.
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Snap has confirmed AR procuring to be a helpful use case for the expertise already. The corporate has stated that since January 2021, greater than 250 million Snapchatters have engaged with AR procuring to visualise themselves making an attempt on completely different merchandise over 5 billion instances.
Snap Inc. not too long ago made headlines after the corporate’s Q1 earnings report revealed they at the moment boast 332 million day by day lively customers on their flagship Snapchat platform.