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Home / Specials / Spotify to Offer Algorithm Visibility Boost in Exchange for Royalty Cut

Spotify to Offer Algorithm Visibility Boost in Exchange for Royalty Cut

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A new blog post published by Spotify revealed that creators will now have the ability to boost their visibility in the platform’s radio and autoplay algorithms. The post, which was shared on the streaming giant’s website, detailed the “new experiment.”

In this new experiment, artists and labels can identify music that’s a priority for them, and our system will add that signal to the algorithm that determines personalized listening sessions. This allows our algorithms to account for what’s important to the artist—perhaps a song they’re particularly excited about, an album anniversary they’re celebrating, a viral cultural moment they’re experiencing, or other factors they care about. 



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