StrataSonic founder discusses label origins in honor of latest All the things Liquid single, ‘No Sign’ [Q&A]
by: Cameron DeFaria
Apr 25, 2025
Nestled in a non-public enclave in Los Angeles, CA, StrataSonic’s house is a state-of-the-art recording studio helmed by the label’s in-house producers. Established in 2024 by platinum promoting producer Jesse Rogg, the digital music collective has formally formalized its sixth grasp recording. Now streaming by way of Rogg’s artist-first imprint, “No Sign” materializes a soulful, jungle-inspired lead single from digital duo All the things Liquid’s forthcoming self-titled EP, due Could 2nd. The monitor highlights vocals from Chicago-born, GRAMMY-nominated R&B singer, Jesse Boykins III. Boykins wrote the tune’s intimate lyrics whereas watching the social gathering scene from Baz Luhrmann’s Romeo + Juliet on mute, noting,
“It solidified the feelings wanted to immediately categorical how magical a second is that if we’re trustworthy and truthful in it. It’s in regards to the artwork of letting go on the dance ground with music as a guiding mild to intimacy.”
To honor the official launch of “No Sign,” Dancing Astronaut sat down with StrataSonic label founder Jesse Rogg to debate the monitor, the revolutionary label’s origins, and extra. Learn the unique Q&A beneath.
How does StrataSonic differ from a conventional file label?
Jesse: “Everybody on our staff has been working within the music enterprise for a very long time, in a ton of various methods. Stratasonic was arrange nearly because the anti-label label. The time period ‘file label’ has odd connotations to artists and the business as an entire today for very comprehensible causes. For us, it’s all the time about supporting artists before everything. I do know this sounds a bit generic, however almost everybody who’s aside of the label is or has been an artist in their very own proper… And with our infrastructure, we’re fortunate to have the ability to do issues a bit in a different way and extra thoughtfully. From the way in which we construction offers to artistic companies to merchandise, distribution, promotion, out-of-home advertising and marketing, occasions, and many others… We wish it to be the very best of all worlds for the long run.”
What’s the intention behind StrataSonic’s sound to this point?
Jesse: “Sonically, we’re extraordinarily fortunate that our label’s studio is residence to among the most intensive and punctiliously curated gear collections on this planet. And we both monitor the information at our studios fully, or we at the least run the blending and mastering periods by means of them. There isn’t a half within the manufacturing course of that isn’t meticulously thought after by everybody on our staff… We’re excited for our rising roster of artists to have the ability to make the most of these areas and share our gear! Musically, we’re not tied to anybody style, which provides us the chance to essentially hone in and deal with the artwork first!”
You’ve had famend visible artists RUFFMERCY and YZA Voku work on current movies for ANiML. How essential is the visible aspect of a music launch?
Jesse: “Music is the North Star, however the artistic world round it’s important to inform the artist’s story in addition to StrataSonic’s story and mission. For our staff it’s essential to make use of an entire number of artistic mediums, together with movies, merch, bundle design, vinyl, merchandise, occasions, and attention-grabbing out-of-home advertising and marketing performs to construct out artists’ particular person worlds.”
What’s subsequent for StrataSonic?
Jesse: “Coming off a very particular label social gathering in Mexico Metropolis with Channel Tres, Smiles Davis, and StrataSonic’s personal A&R, Invoice Patrick and Maria Nocheydia, we’re extra impressed than ever to do a handful of delicately curated, particular pop-ups world wide! Although we’re very a lot Los Angeles primarily based, we’re a quite worldwide crew, so it is smart for us to be in cities like Paris, Ibiza, Tokyo, London, Toronto and New York, internet hosting occasions… Now we have some nice music within the pipeline for 2025 and 2026. ANiML’s current LP Star Stroll hit a candy spot for us, so we’re excited in regards to the upcoming remix bundle… We’re particularly excited in regards to the launch of “No Sign,” from the contemporary new mission referred to as All the things Liquid that includes our good friend and collaborator Jesse Boykins III. Go stream it now!”
Classes: Music