Swedish Home Mafia and IKEA Launch New Assortment to "Democratize Music Manufacturing at House"
Swedish Home Mafia and IKEA are aiming to empower a brand new era of producers with at-home fixtures to encourage creativity.
The long-lasting trio just lately revealed their remix of one of many furnishings big’s signature merchandise, the IKEA FRAKTA bag. Now, the 2 are slated to debut an expanded providing of 20 new objects this coming October.
Dubbed the OBEGRÄNSAD assortment, the road incorporates a myriad of at-home merchandise important to fashionable music manufacturing, from shopper electronics to cabinets, lamps, carrying circumstances, an armchair and even a file participant. OBEGRÄNSAD interprets to “limitless” in Swedish, which is actually becoming for a set that goals to take away artistic hurdles and inhibitions for the bed room creator.
“We needed to simplify the method for folks to create music,” Swedish Home Mafia stated in a press release. “Hopefully, our assortment conjures up and permits extra folks to be extra artistic inside their house, and it doesn’t should be restricted to solely music making. It may be a lot extra.”
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The gathering incorporates a minimalistic but clever design that includes the artists’ modern, noir aesthetic. A few of its merchandise are present objects which were tweaked barely to cater to the wants of the trendy music producer.
The chart-topping band elaborated they have been utilizing IKEA merchandise as a staple of their setup for the reason that early days of their profession, and the collaboration stays a chance to form the instruments that creatives will use sooner or later.
“We used IKEA furnishings to accommodate our teenage lives as creatives, so the aim of the collaboration was shaped round our personal journey,” stated Axwell of Swedish Home Mafia.
“We’ve made items we want existed once we used to construct our personal vinyl stands, working desks, synth stands,” added the band’s Sebastian Ingrosso.
The restricted assortment launches worldwide in October 2022.
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