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Home / News / Swedish Home Mafia Tease Followers With Announcement, Then Drop Model Partnership with IKEA… For 2022

Swedish Home Mafia Tease Followers With Announcement, Then Drop Model Partnership with IKEA… For 2022

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Simply days after The Weeknd posted confirming a collaboration with juggernaut trio Swedish Home Mafia, the group posted an idiosyncratically cryptic tweet with booming synths and ending with “9.16.21” — at this time’s date. All indicators pointed to the discharge of the collaboration, regarded as titled “Moth to a Flame,” at this time.

Nevertheless, because it seems… the tweet was in reference to an obvious model partnership with one other Swedish juggernaut: IKEA.

“With each of us sharing a curiosity about creativity within the residence, particularly music creation, in addition to making it accessible for everybody, it was an ideal match,” the trio shared on Instagram. “The gathering consists of merchandise designed to make it simpler and extra welcoming to get right into a inventive move in your individual residence. The design helps creating, enjoying, having fun with and even simply setting the temper. In our personal surroundings we actually put loads of effort into our environment, ensuring that it’s in tune with our personal frequency and inventive way of thinking.”

It’s essential to notice that SHM by no means as soon as talked about The Weeknd or instantly alluded to the collaboration being launched at this time. Followers did that each one on their very own. Nonetheless, it’s an instance of a recurring sample with the group, offering hype for one thing intangible and unclear, followers working away with their concepts, after which changing into disillusioned when it wasn’t what they anticipated.

We’re certain to get that Weeknd collaboration in some unspecified time in the future, it’s been confirmed as a lot. Nevertheless, the fan response to the announcement will not be solely anticipated however somewhat hilarious.

Photograph by way of Rukes.com





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