Yaeji Reimagines PAC-MAN Theme For Bandai’s “PAC-TIVE” Campaign

Yaeji and DiAN have put a clever spin on an old video game classic with “PAC-TIVE.” The world’s most famous yellow, concave, ghost-eating character receives a new theme song fit for the present era, designed to revive the PAC-MAN legacy.   Yaeji masterfully drops in subtle PAC-MAN calling cards to the perfect degree, creating a balance between nostalgic sonics while crafting something …