On-demand vinyl printing platform elasticStage has raised £3.5 million ($4.2 million USD) to assist fund “the vinyl revolution.”
Led by famend file producers Paul Epworth (Adele, Paul McCartney) and Dan Grech-Marguerat (Lana Del Rey, George Ezra, Tom Grennan), the funding will help elasticStage in increasing its operations, crew and know-how in addition to constructing key partnerships with labels and digital service suppliers. The corporate is ready to drop the needle and open their first manufacturing and success middle in London by the tip of this yr, MusicWeek stories.
elasticStage has reportedly spent the previous six years in improvement and is now able to revolutionize the way in which vinyl is created and distributed with a extra sustainable and moral strategy. By using completely different supplies for the vinyl and eliminating poisonous chemical substances, elasticStage maintains they’re in a position to produce a high quality vinyl file in a a lot shorter timeframe than different vinyl urgent crops.
“Importantly, using a substitute for PVC, digital printing and the eradication of dangerous chemical substances units a brand new normal on this area,” the corporate mentioned in an announcement. “All that is achieved with out compromising the standard of the sound or the art work.”
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elasticStage offers a direct-to-consumer strategy, which is alleged to considerably scale back lead instances and allow bigger manufacturing volumes. A minimal order of just one is required and means the business demand might be met instantly.
The present state of the printing sector is a bit disjointed because of provide points, a resurgence of vinyl and the time it takes to press it. In line with MusicWeek, it could actually take as much as 12 months for an LP launch, however elasticStage permits artists to promote vinyl the identical day their music hits digital service suppliers. This not solely will increase revenues for the artist, but additionally augments their possibilities at making it into the charts because of bodily gross sales.
“The way forward for vinyl is right here,” Grech-Marguerat mentioned in an announcement. “With a subsequent day turnaround time, gone would be the days of ready months for vinyl manufacturing. The high-end sound high quality and unimaginable definition will shock any avid file lover. With much less noise and a very good stereo picture at low frequencies, that is the vinyl producer the world has been ready for.”