Tomorrowland is Planning a New Years Eve Virtual Festival

Tomorrowland just dropped their documentary Never stop the music – The Creation of Tomorrowland 2020, which gave fans an intimate look into the making of the inaugural edition of the the brand’s “Around The World” virtual festival. However, recent reports revealed that although the organizers went above and beyond to plan the historic streaming event, the ticketed livestream failed to pull in the numbers they desired. 

Billboard reports that the online music festival cost around $10 million to fund, but Tomorrowland’s co-founder Michiel Beers clarified it was actually more along the lines of $5 million with the partnerships, sponsorships, and media deals factored in. He shared that they “about broke even.” Despite the underwhelming results, however, the industry veterans behind Tomorrowland are moving forward with another streaming venture. They have announced that a second virtual reality festival is in the works for New Year’s Eve.