Warner Music Group (WMG) and Twitch have introduced a brand new partnership that permits for premium, music-centric programming.
This marks Twitch’s first partnership with a serious document firm, bringing new methods to work together with music-related content material on the service by varied recording artist channels.
All through the lockdown, DJs and artists took to Twitch as a method to maintain up appearances and proceed enjoying dwell for his or her audiences. The platform shifted from a largely gaming ambiance to welcoming extra kinds of creators.
Tracy Chan, VP, Head of Music says, “Twitch has all the time been – and can proceed to be – creator first. For followers, artists and all creators, this can be a nice step ahead.”
Warner Data superstars Bella Poarch and Saweetie are among the many first to supply a gradual stream of unique content material and behind-the-scenes materials, in addition to Atlantic Data’ viral breakout singer/producer Sueco.
Extra on the brand new WMG x Twitch partnership and programming here.
H/T: engadget