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Home / Specials / A United Tribe: How Tony Hsieh’s Relationship With EDM Influenced the Late Zappos Visionary

A United Tribe: How Tony Hsieh’s Relationship With EDM Influenced the Late Zappos Visionary

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Tony Hsieh was a visionary whose connection to dance music uniquely shaped many of his guiding principles in the business world.

Hsieh tragically died last week at the age of 46 due to health complications following injuries sustained in a house fire. While the revered entrepreneur and former CEO of Zappos is no longer with us, his memory lives on among family and co-workers who remember him fondly for his kindness and strength in fostering community.

As a tech executive, Hsieh placed emphasis on the creation of a synergistic culture, which was a pillar of his business strategy. In a July 2015 interview with Quartz, he explained that his foundational principles in this area were developed through his relationship with electronic dance music. Hsieh, who lived in Las Vegas and regularly attended EDC, explained that the ideals of PLUR (Peace, Love, Unity, Respect) directly influenced the culture at Zappos. The visionary businessman saw PLUR as a unique code to guide business practices due to its ability to mobilize a tribe to pursue something greater, all while still preserving individual expression. 



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