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Home / News / Dua Lipa’s aim is “to alter popular culture”

Dua Lipa’s aim is “to alter popular culture”


Dua Lipa‘s group has revealed that the pop singer’s aim is to have the ability to “change popular culture”

  • READ MORE: Dua Lipa’s ‘Houdini’ hints at a Tame Impala-influenced period you gained’t need to escape from

The pop singer’s second LP, 2020 ‘Future Nostalgia‘ achieved main mainstream success. Now, as she prepares for the discharge of her third album, her group has shared that they’re aiming to alter the pop panorama as soon as once more.

Chatting with Music Week in a brand new interview, Warner’s Managing Director, Alex Burford, stated: “A profitable Dua marketing campaign is one which lasts a few years or extra. We wish extra diamond data. We wish streams of two billion plus. We wish her to be essentially the most streamed artist on the planet.”

He continued: “We went into the marketing campaign pondering, ‘Choose us in two years’ and we need to have large culturally essential moments in that point, in the identical method ‘Future Nostalgia’ outlined a specific time and have become a extremely essential album. The aim is to not have success in anybody week, the aim is to alter popular culture.”

Lipa just lately launched ‘Houdini‘, the primary single of her new forthcoming period. In a four-star overview of the monitor, NME shared: “The monitor rides on a muddy, intricate bassline and wiry keys and ends on a fuzz-laden riff, each of which possess a groove of their very own but additionally add a little bit of grit to Lipa’s irresistible gleam. Simply as on ‘Future Nostalgia’, the magic right here lies in how she ties her inspirations collectively together with her personal pop DNA and makes all of it sound easy.”

The monitor was written by Lipa, Caroline Ailin (Ellie Goulding, Katy Perry), Danny L. Harle (Caroline Polachek), Tobias Jesso Jr. (Harry Kinds, King Princess, FKA Twigs), and Tame Impala’s Kevin Parker.

Elsewhere, the pop singer just lately spoke about her latest acquisition of her publishing rights, one thing she stated she has “all the time wished”.

“I believe it’s simply one thing I’ve all the time wished — to be answerable for my very own music,” she informed Audacity throughout an interview. She went on to elucidate that she thinks “all younger artists ought to actually perceive the enterprise behind music, particularly at first.”

Lipa added: “To have the ability to have all of the rights again to my songs feels actually good. It’s my life’s work, so it’s good to be the individual to say what occurs with it.”

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