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Home / News / Eurovision makes Liverpool’s ‘United By Music’ slogan everlasting

Eurovision makes Liverpool’s ‘United By Music’ slogan everlasting


The Eurovision Music Contest has introduced that it’s going to maintain Liverpool’s ‘United By Music’ slogan for all future installments.

The tag was made by the BBC particularly for the 2023 version of the long-lasting tune contest earlier this yr, and was the most recent of a long-running vary of slogans made for the occasion.

It comes after a unique tagline was created for every installment since 2002, aside from in 2009 when no slogan was used.

Now, in a brand new announcement from the European Broadcasting Union (EBU), organisers have mentioned that they’re “excited” to substantiate that the most recent slogan will probably be sticking round for years to come back.

“The legacy of Liverpool’s good vibes lives on – with United By Music set to resonate from Merseyside to Malmö and effectively past,” the assertion learn (through BBC News). It additionally added that the tagline “displays the ability of music to convey folks collectively the world over”.

The tag was chosen because the UK was picked to host the 2023 instalment, which aired in Could, after 2022’s winners Ukraine had been unable to host following Russia’s invasion.

Swedish singer Loreen was this yr’s winner, that means that the 2024 contest will probably be held in Malmö subsequent Could. Along with her tune ‘Tattoo’ Loreen turned simply the second individual ever to win the tune contest twice, following her preliminary victory in 2012 with ‘Euphoria’.

Sweden Entry Loreen wins The Eurovision Music Contest 2023 on the Grand Last at M&S Financial institution Enviornment on Could 13, 2023 in Liverpool, England. CREDIT: Dominic Lipinski/Getty Photographs

The one different individual to carry the victory is Eire’s Johnny Logan, who carried out ‘What’s One other 12 months’ in 1980 and ‘Maintain Me Now’ in 1987.

The EBU additionally recalled that the choice to retain ‘United By Music’ because the tag for the competition is as a result of it succeeds in creating “continuity and consistency for future Eurovision Music Contests”.

“After over 20 years of utilizing completely different slogans, and as we strategy our seventieth anniversary, we really feel we have now discovered one that really encapsulates our model,” the occasion’s govt supervisor Martin Österdahl informed the outlet.

“By establishing a everlasting slogan, we may have consistency in our message that music unites us all. It’s the proper slogan to underline our values of inclusivity, equality, universality and celebrating range by way of music.

“As the recognition of the Eurovision Music Contest continues to develop around the globe, we imagine utilizing the identical slogan yearly will assist our model grow to be even stronger.”

In different Eurovision information, earlier this summer time TaP – the staff behind Sam Ryder and Mae Muller – introduced that it will not be deciding on the UK’s entry for Eurovision 2024.

The administration firm, which can be behind artists together with Lana Del Rey and Ellie Goulding, has helped the BBC choose the UK representatives for the previous two years at Eurovision.

Nonetheless, the staff confirmed that will probably be stepping down from the function forward of subsequent yr’s present.

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