Marshmello Moves to Stop L’Oreal from Registering “The Marsh Mellow” Trademark

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Marshmello is unpredictable, to say the least, but a new submission by the producer to the Trademark Trial and Appeal Board may provide insight into the plans for his next venture.

L'Oréal received pushback from the masked music producer over the company's request to trademark "The Marsh Mellow" for a forthcoming makeup-related product. The opposition brief alleges L'Oréal is not only using the phonetic equivalent of Marshmello's name, but states they are infringing on the artist's natural zone of expansion covered by his own trademark.


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