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Home / Producer Tips / Nick Sadler on Launching By no means Say Die, Disciple & The Label Machine

Nick Sadler on Launching By no means Say Die, Disciple & The Label Machine


This week, Nick Sadler sat down to talk for the EDM Prodcast.

Nick is finest generally known as the co-founder of labels corresponding to By no means Say Die & Disciple Recordings, however can also be recognized for his work along with his firm The Label Machine. After writing a guide on serving to individuals start-up labels, he turned it right into a fully-fledged enterprise the place he coaches individuals alongside the method.

Within the interview, we dive into his background and the way he transitioned from being an artist into the advertising and marketing facet of issues. We talk about how this took place by way of being open to the alternatives round him.

In a while, we speak about issues that the fashionable artist faces, and why working with others is essential to rising in your music, branding, and promotional expertise.

Nick additionally covers what makes a really perfect candidate for a producer who’s considering of beginning a label – that you need to be entrepreneurial, people-focussed, and devoted.


Trial The Label Machine for $1 → https://thelabelmachine.com/trial
The Label Machine E-book → https://velocitypress.uk/product/label-machine-book/
By no means Say Die → https://wewillneversaydie.com/
Disciple → https://www.disciplerecs.com/
First Flights → https://www.first-flights.com/
Our programs → https://edmprod.com/courses

Join with Nick Sadler:

Instagram → https://instagram.com/nicksadlernsdmt
The Label Machine → https://thelabelmachine.com/


  • 0:00 Intro
  • 2:56 Interview begin
  • 4:36 Nick’s background in music
  • 7:03 When he determined to pursue music
  • 10:40 Transitioning to beginning a file label
  • 12:10 Shifting from NZ to the UK
  • 13:51 Early dubstep with By no means Say Die
  • 15:13 Serving to label house owners with The Label Machine
  • 17:24 The unintended transition into advertising and marketing
  • 19:04 Create your personal alternatives
  • 23:17 Self-releasing and DIY tradition
  • 29:03 Getting suggestions in your music and advertising and marketing
  • 32:08 Labels as simply distribution and admin
  • 35:00 Visuals and the way forward for artist branding
  • 37:20 Sharing your face 39:07 Discover a scene and imitate
  • 41:28 Launching Disciple Recordings with Dodge & Fuski
  • 44:33 Labels as a group 46:05 Operating The Label Machine
  • 49:07 What qualifies an artist to start out a label?
  • 52:05 Labels as a passive revenue stream
  • 54:45 Monetize round your music, not simply your music
  • 55:25 Why design is a key talent for label house owners
  • 57:25 What’s developing subsequent?
  • 59:50 For those who had a time machine, what would you alter?
  • 01:02:14 Wrapping up

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