Oliver Heldens Launches New Record Label, Releases Collaboration with Party Pupils and MAX

Oliver Heldens is launching a new record label, OH2, in an effort to focus on the commercial side of pop dance music. The producer has christened the new project with a new tune alongside Party Pupils, "Set Me Free."

The announcement comes nearly six years following the creation of Heldens' Heldeep Records. In short order, the imprint has consistently broken massive dance music records, sponsored curated stages at the world's most prolific festivals, and become a global brand synonymous with uplifting new talent. Heldens' "Heldeep Radio"" has amassed a loyal following, and it was there on this week's 333rd episode that the producer broke the news.