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Home / Specials / Spotify Is Changing The Way Their Algorithm Promotes Music: 3 Takeaways You Need to Know

Spotify Is Changing The Way Their Algorithm Promotes Music: 3 Takeaways You Need to Know

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Last week, Spotify announced a new “experiment” in which the streaming giant will allow artists the option to have their music boosted by the platform’s algorithm in exchange for a lower royalty pay rate. 

Here are three takeaways you need to know about how this move may impact listeners, artists, and the broader streaming business at large.

Personalized listening experiences remain the company’s top priority.

Spotify’s secret sauce is its algorithm, but with the company’s latest announcement, consumers fear it may become diluted. First, it’s important to note the experiment is limited in scope, with promotional boosts impacting only the Radio and Autoplay features of the site. If you don’t find yourself utilizing these features, your experience won’t appear any different. 



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