Tomorrowland launches its own sparkling wine, Solo Vida

Plenty of artists have invested in their own brand of liquors — Richie Hawtin has his ENTER.Sake, Paul Oakenfold hasPerfectomundo Tequila, The Chainsmokers have Jaja Tequila. Now, Tomorrowland itself is getting into the game with their own sparkling wine variety, Solo Vida. “The sparkling wine comes in a stunningly designed, one of a kind bottle, …

Microgaming Launches deadmau5-Branded Online Slot Machine

deadmau5 and Microgaming have announced a new partnership and game, which is essentially a deadmau5-themed slot machine. The DJ/producer is known for integrating his brand into gaming culture, but we can’t say we saw this one coming. Microgaming and deadmau5, real name Joel Zimmerman, have created a virtual casino experience soundtracked by songs like “4Ware” …

Oliver Heldens Launches ‘OH2 Records’ with Party Pupils Collab [LISTEN]

Oliver Heldens‘ music is the mood we need in 2020. The producer just dropped his collaboration with Party Pupils, “Set Me Free” featuring MAX, and now all we want to do is dance. The track’s expert blend of dance, pop, disco and future house is irresistible. With this, Heldens launches his very own OH2 Records …

Oliver Heldens launches OH2 Records with label-installing release, ‘Set Me Free’

by: Farrell Sweeney Nov 6, 2020 After the success of Heldeep Records, Oliver Heldens is expanding his label fingerprint with OH2 Records. While Heldeep will continue to focus on house and club-centric releases, OH2 will specifically provide a platform for commercially leaning records with a “more melodic and dance-pop” bent. Take, for example, OH2’s first …

Oliver Heldens Launches New Record Label, Releases Collaboration with Party Pupils and MAX

Oliver Heldens is launching a new record label, OH2, in an effort to focus on the commercial side of pop dance music. The producer has christened the new project with a new tune alongside Party Pupils, “Set Me Free.” The announcement comes nearly six years following the creation of Heldens’ Heldeep Records. In short order, the …

Tomorowland launches countdown in anticipation of virtual NYE festival

by: Austria Masim Nov 5, 2020 A virtual timer has been set as organizers of Tomorrowland count down the days until 2021. After an accomplished debut of the digital festival Tomorrowland Around the World back in July, the storied festival is now planning another all-digital event, presumably on New Year’s Eve with more details set …

Aphex Twin Launches New Synthesizer in Collaboration with Novation

There was much speculation around what the cryptic billboards around LA, Berlin, Bristol, and London meant, but now we have true confirmation of a collaboration between Aphex Twin and Novation.  Together they’ve built a custom monosynth called AFX Station, a limited edition of Bass Station II. Touted as “a sound designer’s dream”, the Bass Station II spinoff …

Fyre Festival’s Billy McFarland launches new podcast from prison, ‘Dumpster Fyre’

by: David Klemow Oct 21, 2020 Remarkably, the Fyre Festival saga somehow continues. It has been three-and-a-half years since the Greatest Festival that Never Was and yet we still find ourselves asking, “what the hell actually happened there?” The tumultuous Fyre Festival fiasco that ultimately landed the luxury event’s founder, Billy McFarland, in federal prison …

UK Government Launches Investigation of Streaming Platforms’ Economic Impact on the Music Industry

The world’s music streaming platforms have often been a source of controversy and debate in the music industry. While many love the convenience they offer to listeners and the ability to reach markets easier than ever, many artists are facing economic and financial strife due to the low payout per stream. The United Kingdom’s Digital, …

Space Yacht Launches New Label With Fierce CLB & Formula Collab, “Moving Forward”

Fridays are usually pretty busy days for music, but today seems especially busy. With new albums, singles, EPs, and more galore, today is a fantastic day for new music and new beginnings. Space Yacht, the Los Angeles party collective that has been dominating the underground scene for years is officially “Moving Forward” with a brand …