M.I.A. coaches her synthetic doppelganger within the music video for ‘In style’

M.I.A. has launched an official music video for her single ‘In style’, the latest style of her forthcoming album ‘MATA’.

Directed by Arnaud Bresson (Kanye West, Beabadoobee), the ‘In style’ music video sees M.I.A. direct her synthetic doppelganger – referred to in a press launch as an “influencer-bot-in-training” referred to as M.A.I. – in how you can stroll, discuss, transfer, dance and encourage similar to M.I.A. does.

Watch it beneath:

[embed]https://www.youtube.com/watch?v=m9AzBzHBXok[/embed]

‘In style’ was launched on August 12 with the accompanying video following the following day. Coinciding with the only drop was the information of the artist’s forthcoming studio launch, ‘MATA’, set to be her first album in six years.

Although there’s nonetheless no official launch date, M.I.A. – aka Mathangi Arulpragasam – introduced the upcoming sixth full-length effort again in Might with the discharge of a brand new single ‘The One’.

A snippet from an as-yet-unreleased M.I.A. track was then previewed within the last episode of season three of Netflix‘s By no means Have I Ever.

When asserting the follow-up to 2016’s ‘AIM’, M.I.A. stated ‘MATA’ could be “form of rebellious”. “All people’s anticipating me to place out that havoc,” she stated, “Everybody’s anticipating that, however it’s not, that’s not what it's.

“It’s in regards to the battle of the ego versus you discovering your self and also you discovering the religious chief… And that occurred to me. Actually I’m simply right here to share that.”

In 2021, M.I.A. launched her track ‘Babylon’ as an NFT (non-fungible token), having introduced that April she’d be coming into the NFT market to kick off her NFT GARAGE DANCE collection.

Two singles had been launched in 2020 by way of the ‘Paper Planes’ singer’s O H M N I web site – ‘CTRL’ and ‘OHMNI 202091’, the latter track marking her first launch in three years after 2017’s ‘POWA’.