Stockholm Renames Ericsson Globe Arena After Avicii

Sweden’s most visited and known venues, the Ericsson Globe, as of today will have a new name: AVICII ARENA. Through a exclusive cooperation between the Tim Bergling Basis and ASM Global’s Stockholm Live, with Trygg-Hansa and Bauhaus as new naming correct sponsors, one of the country’s the majority of iconic structures turns into a sign for a new effort with companions for avoiding mental disease for the youthful people of Sweden. ” stated Klas Bergling in a documented announcement. [embed]https://www.youtube.com/watch?v=5PyZY_NnMBU[/embed] “Getting able to use one of Sweden’s the majority of well-known and visited buildings as a mark and meeting place for one of the most important societal issues of our time in the way we today do collectively with our partners feels excellent,” says Andreas Sand, ASM Global Leader and CEO Ron Bension said, “With our worldwide reach, we’re honored to participate in this collaboration to help prevent mental illness.” The historic venue is certainly designed to become ”the hub for writing concepts and web host activities with the focus on young peoples’ mental health,” stated Bergling. ”Globally, suicide is the second many common cause for death among the 15-29 age groupings. This highly unpleasant statistic must end up being changed. ” In celebration of the Avicii Market naming, [embed]https://www.youtube.com/watch?v=2j-4wVkaIB8[/embed] “It is only by listening to the young people and working with them that we can really make a difference,” added Bergling.  “We will start from that in everything we do. We call the collection of young people´s thoughts For a Better Day because we focused our surveys on what they need for a better tomorrow, and their answers will form the basis of our work inside and outside the Avicii Arena.” via press release | Photo courtesy ASM Global