Dancing Astronaut’s Label of the 12 months in 2022: Afterlife
Within the fashionable music business, social media is greater than only a promotional device—it's nearly a non-negotiable in 2022. However this 12 months appeared to search out social media driving the path of fashionable tendencies in music in an much more direct vogue, particularly with the continued rise of TikTok. Within the emergence of the post-pandemic surroundings, we’d be arduous pressed to search out anybody who took benefit of the reels, reposts, tales, and retweets at our disposal higher than Story Of Us and their Afterlife imprint. Even though Afterlife’s sound, and melodic techno as an entire, is usually nonetheless breaking into to markets in United States, Afterlife-branded exhibits have grow to be a number of the most sought-after dance occasions in all the world, making it this 12 months’s clear winner of Dancing Astronaut‘s Label of the 12 months.
At Extremely‘s Bayfront Park homecoming earlier this 12 months, Story Of Us took over the Megastructure stage and turned in what was debatably essentially the most talked about RESISTANCE set of the weekend. With a set nearly utterly comprised of unreleased music, three out of 4 tracks all through the length of the set had been nonetheless anonymous Afterlife-signed IDs on the time. At Miami Music Week this 12 months, the duo’s impressed efficiency felt like their official announcement to the US that Story Of Us had been right here to take over.
In June, Story Of Us took command of the White Isle, holding down the most well-liked Ibiza residency of the summer time, which included visitor performances from RÜFÜS DU SOL, CamelPhat, Stephan Bodzin, Dixon, and extra. Roping in each established veterans and the perfect up-and-coming producers from the report label, the Afterlife model shortly grew to become synonymous with can’t-miss revelry, establishing itself as a top-tier outlet for dance programming. Furthermore, whereas they frequently delive shoulder-to-shoulder packed units at their label’s stage at Tomorrowland, this summer time Story Of Us was supplied the chance to make their first most important stage look in July. With a shorter set than regular from the pair, Anyma and Mrak performed a few of Afterlife’s most well-known tracks, participating one of many largest noon crowds in Tomorrowland historical past earlier this 12 months.
Following the summer time swelter, in October Afterlife took over Seaside Enviornment in Beirut, Lebanon with greater than 20,000 folks gathering for an artfully basic, visually inflected Story Of Us efficiency. The next month, Afterlife took over the long-lasting Printworks in London for not two, however three separate nights in never-before-seen vogue. For Anyma’s solo set, the Italian DJ masterfully manned the decks under for the debut of his audiovisual expertise, GENESYS, which included an look from singer SEVDALIZA, who suspended in mid-air whereas their unreleased collaboration was unveiled. Fairly the spectacle certainly, however Afterlife occasions promise a sure sort of aptitude, which the label and occasions powerhouse by no means appears to overlook.
Trying forward in direction of 2023, Afterlife has introduced back-to-back exhibits on the Arca Enviornment in São Paulo. If the above locations and occasions don’t persuade you that Afterlife has established themselves because the main international model in dance music, then nothing will.
Exterior of the huge label showcases that Afterlife hosts, the label’s launch output in 2022 has actually vaulted it to elite standing. With melodic-techno remaining the quickest-rising digital style throughout the globe, this 12 months noticed a number of breakout stars emanate from Afterlife’s roster. Included in Dancing Astronaut’s Artists to Watch in 2023, Chris Avantgarde equipped some of the fashionable melodic techno tracks of 2022 with Anyma, in “Consciousness.” Amassing greater than 12 million streams on Spotify between the unique and the following Eric Prydz’s remix, numbers like these point out that techno is not the underground style of yesteryear, however somewhat the sound of the second, largely behind the work of labels like Afterlife and its contemporaries.
Along with Avantgarde’s presence on the listing, Kevin de Vries—one other certainly one of Dancing Astronaut‘s Artists to Watch in 2023—produced arguably Ibiza’s largest tune of the summer time in “Dance With Me.” An inescapable bass line and catchy splice vocal instigated some of the fashionable melodic techno tracks of the 12 months, supported closely by the likes of Story Of Us, John Summit, CamelPhat, MEDUZA, and even SLANDER. What’s extra—the label’s third inclusion on the listing of Artists to Watch subsequent 12 months is none aside from Goom Gum, with a few of most-anticipated IDs for 2023 lined up on Afterlife’s launch schedule. Exterior of those of those gifted up-and-coming forces, Afterlife additionally blessed some appreciable deliveries from veterans of the label. Early in January, Argy turned in “Tataki,” a slower melodic techno single with tribal-inspired vocals. Amassing extra 7 million streams, “Tataki” was the transition tune into larger vitality bass traces for a lot of Afterlife artists.
Essentially the most profitable solo EP of the 12 months got here from Massano, the place he delivered “System,” his remix of “Drown” by Oostil, “Odyssey,” and a 2022 remaster of “The Feeling.” Performed on the largest phases by FISHER, Classic Tradition, Dom Dolla, and plenty of extra, this was one of many jumpiest melodic techno tracks of the 12 months. Lastly, “The Signal” from Anyma and CamelPhat, provides additional ammo to the Afterlife arsenal, as one of many label’s most-streamed monitor of the 12 months. “The Signal” brings collectively two of melodic techno’s heavyweights. CamelPhat’s signature deep and distinctive layering paired with Anyma’s melodic mastery, created some of the in-demand dance tracks of the 12 months. Enlisting Alessio Devechhi’s unmatched visuals, “The Signal” vaulted to Beatport’s primary promoting melodic techno monitor in 2022.
What’s subsequent for 2023? Oh, nearly 10 extremely anticipated, presently unreleased IDs…that we all know of. CamelPhat have been teasing a rework of Fideles, Goom Gum and Argy have “Pantheon” underway, and Anyma has each “Welcome to the Opera” alongside Grimes and “Eternity” with Chris Avantgarde below the hood. Afterlife is clearly placing collectively the traction to have one other huge follow-up run in 2023, and if Story Of Us proceed to experience this 12 months’s momentum additional, their label might proceed to push melodic techno into one of many American audiences most sought-after merchandise. Because the imprint continues to develop its international presence, 2022 shall be outlined because the 12 months Afterlife took over as Dancing Astronaut‘s Label of the 12 months.
Featured picture: Tomorrowland
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